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Kampania społeczna na przykładzie akcji „Ratuj maluchy”

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Ostrowska D.

Krakowskie Studia Małopolskie

2016

vol. 21

181-198

The topic of the work is to present the problem of the social campaign on the example of the „Let’s save the toddlers.” Social campaigns regularly appear in the media, and their main purpose is to change the current state of the problem or social attitudes. For this reason, they are an important element in shaping contemporary and future realities. Social campaign was shown on the example of the „Let’s save the toddlers’’, which is an interesting case in terms of communication with audience. Today the Internet has become the medium so common and mainstream, that it seems impossible to bypass it in fulfillment of a social campaign, which reach as many people is crucial. For this reason, so popular has gained social networking site Facebook, which brings together people from all over the world. This gives you a good chance for the organizers of any social campaigns, because the very low financial can reach a very large number of people in a very short time. This possibility also exploited the organizers of the „Let’s save the toddlers”.

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1 Krakowskie Studia Małopolskie

1 Ostrowska D.

1 2016

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Kampania społeczna na przykładzie akcji „Ratuj maluchy”