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EN
Digital technology has often been discussed in relation to how it changed either the production or the reception of audiovisual cultures. This paper will consider a combination of both as a crucial part in understanding strategies of inter- and transmedial amateur creativity. Based on an experimental ethnography of the online video subgenre/subculture “YouTubePoop,” the paper will elaborate on the connection between the individual experience and the creation of digital media. The loose collective of independent amateurs behind the YouTubePoop videos makes use of already existing audiovisual material ranging from television shows to videos of other YouTube users. The re-created remixes and mash-ups are characterized by their random selection of original material and their nonsensical humour. Hence, the rapid montage of this heterogeneous content is just as much part of the intensified aesthetic expressiveness as are the applied special effects available in the digital video editing software. Both aspects highlight the strong interdependence of the rapid accessibility of online content and digital technology and the new aesthetic expressions they are fostering. The paper will show how the experience and navigation of digital interfaces (editing software, media players, or homepages) affect the design and practice of these video-remixes. This will open the discussion about intertextual strategies of media appropriation to an aesthetic and praxeological analysis of media interaction.
EN
The paper describes an innovative and interdisciplinary New Aesthetics movement, which is an attempt to analyze the process of blending the virtual reality and our world. The participants of the movement that was born on the Internet are both scientists, theorists and artists and designers. They focus primarily on locating patterns present in contemporary culture which are digitally-based such as pixelation manifesting itself in art and architecture. Aesthetic perspective is the starting point for analyzing status of technological artifacts and technology itself as well as human-technology interaction in the contemporary world. In addition to the New Aesthetics, two ideas are taken into consideration to support the claim: Object-Oriented Ontology and Lev Manovich’s idea of augmented space.
PL
Artykuł opisuje nowatorski, interdyscyplinarny ruch Nowej Estetyki będący próbą analizy procesu przenikania światów: wirtualnego i realnie istniejącego. Uczestnikami ruchu, który narodził się w internecie, są zarówno naukowcy, teoretycy jak i artyści czy designerzy. Koncentrują się oni przede wszystkim na odszukiwaniu wzorców estetycznych pochodzenia cyfrowego obecnych we współczesnej kulturze, np. pikselizacji ujawniającej się w sztuce czy architekturze. Refleksja estetyczna jest punktem wyjścia do rozważań na temat statusu artefaktów technologicznych i technologii we współczesnym świecie oraz relacji człowiek – technologia. Obok Nowej Estetyki, w artykule zostają przywołanie koncepcje: poszerzonej przestrzeni Lva Manovicha oraz ontologii zorientowanej podmiotowo (Object-Oriented-Ontology).
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