Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  Liberman
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1

Attitude towards architectural objects and the Construal Level Theory (CLT) by Liberman and Trope

100%
Janda-Dębek B., Dębek M.
Polish Journal of Applied Psychology
|
2013
|
vol. 11
|
issue 4
81-96
XX
Human attitude towards architectural objects depends on many factors. These include cultural, situational, and individual conditions, as well as psychological distance towards the object. Yaacov Trope and Nira Liberman – creators of the Construal Level Theory (CLT) – maintain that psychological distance towards any object may signifi cantly infl uence psychological construction of the object; we construct psychologically distant objects more abstractly, and close ones – more concretely. In our article we present the results of a study in which we manipulated the psychological distance towards architectural objects, making them more concrete (bringing them closer psychologically to test participants) by placing logos of chosen restaurant brands on their fronts. We were looking for an answer to the question: Is an abstract object (building) evaluated differently than a more concrete one despite the fact that both have identical formal features (color, shape, form)? We tested 120 people. Experiment results support the assumptions of the CLT. Participants reacted differently to an abstract object (without a signboard) than to all objects made more concrete with restaurant logo signboards (including a fi ctional franchise). The differences in affective reactions were especially signifi cant. Reactions to objects on the same level of concreteness did not differ, even between varying brands. Regardless of brands, affective reactions towards more concrete objects (any signboard, any brand) were more positive than towards an abstract object (without signboard).
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.