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Marketing in the Activities of Logistics Service Providers - Selected Direct Survey Results

100%
Świtała M.
Journal of Economics and Management
|
2013
|
vol. 12
97-110
EN
The article offers information on the results related to survey of marketing in the activities of logistics service providers (LSP). It mentions that the companies use relational marketing tools to effectively respond to the increasing competition and the growing requirements of customers. It determines the place of marketing in the organizational structure, research and the share of expenditures on marketing in the total expenditure and the manner of organizing marketing services.
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Potencjalne możliwości integracji usług logistycznych realizowanych na potrzeby poczty i rynku TSL

86%
Wróbel M.
Studia Ekonomiczne
|
2013
|
vol. 143
418-432
EN
The article discusses place and importance of the postal logistic system in the aspect of both internal and external factors determining role currently performed by the system while performing logistic services for the needs of the post as well as on the market of the TSL services. Moreover, directions of changes that condition farther perspectives of pallet transportation to the external customer increase which are to be introduced in the system have been presented. Potential possibilities of use of the postal logistic chain have been pointed out in the context of integration of both not-full-truck as well as full-truck pallet loads transportation on both domestic and European markets, with the transit offer on the territory of Poland.
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