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Communication Today
|
2011
|
vol. 2
|
issue 2
34-44
EN
It is quite understandable that different dictionaries and manuals as well characterize the terms newspaper and magazine (periodical) in different ways. Anyway it is not quite understandable why these different ways are so different. That is why the paper has been leaned on a fact-finding. Its author has gone through different kind of dictionaries and manuals to find out how the above mentioned terms are characterized. As for the dictionaries and encyclopaedias as well, they were of different kinds (e.g. language, general and specialized ones, in Czech, English, Polish and Slovak). The hypothesis, which was formulated by the author, stated that the most accurate would be the specialized dictionaries. But this assumption proved to be wrong and the most precise definitions of the two terms were found in an general encyclopaedia, namely Funk's & Wagnalls New Encyclopedia.(31volumes. New York : Funk & Wagnall Corporation, 1971-1993). On the pieces of knowledge found in the books, which the author went through, he formulates his own definitions of the terms newspaper and magazine and points out the signs (features) of difference between them. At the same time he underlines that any attempt of this kind is doomed, as the complexity of the terms cannot be put into a few words. Nevertheless we should try to be as accurate as possible.
EN
The year 2012 was the centenary of the birth of Bolesław Prus, author of Lalka (The Doll), Emancypantki (The New Woman) and Faraon (Pharaoh). Many readers associate this writer mostly with his novels but his literary output also includes the so-called “Kroniki Tygodniowe” (Weekly Chonicles), which in fact were the beginning of his literary career and fame. Prus wrote his extremely popular “Chronicles” - from which many Varsovians started to read their daily newspaper – between 1875 and 1910, publishing them in Kurier Warszawski and later in Kurier Codzienny. He knew the issues he wrote about from personal experience, he was very careful in verifying facts and news, and he often compared situations that he noticed with parallel situations abroad. He described all the good and bad sides of Warsaw. His work can be compared with the famous vedutas by Bernardo Canaletto, who showed all the realities of Warsaw a century before Prus. After reading many volumes of the Chronicles it would be easier to list the topics that Prus was not interested in than those that attracted his attention and inspired him to write. The Chronicles explore themes and motifs that recurred in all his journalistic writings. One of them was sport. Prus was an ardent sport fan and he went in for sports himself, therefore he often wrote about both sport and his compatriots’ fitness. He described the bad physical condition of Poles, being especially concerned about children and young people. He saw sport as the only chance to improve the situation. In the early Chronicles he wrote a lot about gymnastics and its almost “magic” effects, advocating it most ardently. He propagated the Warsaw Rowing Association and the Warsaw Cycling Association; he was himself a member of both associations, although of the two sports he was more keen on cycling, which he learnt being already an elderly man. In one of the Chronicles, he overtly encouraged the readers to buy bicycles. In addition to gymnastics, rowing and cycling, he also described the delights of skating and swimming. Sport topics were so important in the Chronicles as the author believed that sport facilitated the emancipation and self-improvement of society and that on the playing ground people acquired the principles of fair play, which could then be applied elsewhere.
EN
The article explores the occurrence of the language for special purposes in women’s magazines, specifically the March 2014 German edition of Cosmopolitan. The Cosmopolitan is in the first place not a popular science magazine but a lifestyle magazine. Nevertheless there can be find articles with a scientific base. The article for the analysis describes a medical theme – the focus of the analysis belongs to the occurrence of the technical terms in the Cosmopolitan article “blutjung”, how the author uses this terms – the usage of synonym, explanation or definitions, the usage of examples.
EN
This article represents the beginning of fashion journalism. Although fashion papers appeared in the Slovak magazine Dennica after 1908, we can speak about the beginnings of Slovak fashion journalism in the postwar period. In January 1949, the first Slovak fashion magazine Mariena was started. However, it was published for only one year, and in 1950 it was replaced by the magazine Móda – textil (Fashion – Textile). In 1961 it was renamed Naša móda (Our Fashion) and later in 1968 to Móda (Fashion). It became part of the editorial office and as well as a design studio, where after 1969 it began to implement its own models, published in the magazine. Magazine Móda have become interesting platforms for close cooperation of experts - editors, designers, photographers, and other technology professionals.
EN
It was exactly seventy years ago when the art and literature monthly Elán, a project shared by poet and editor Ján Smrek and publisher Leopold Mazáč, was moved to the wartime capital of Slovakia. Although originally its establishing and existence were closely related to Prague, signing the contract with the Slovak Writers´ Society on 29 September 1939 made it possible to transfer the magazine to Bratislava, where it was then published until its end in 1947. The goal of the paper is to present the basic yet little known facts about the wartime period of publishing the magazine and to show to what extent the new economic situation as well as the new geopolitical and social context affected its character. The study primarily builds on researching archive materials, Elán´s wartime issues and selected contemporary print media. It is a follow-up to the study Deviatka osudová pre Elán i jeho redaktora /The Nine Fateful for Both the Magazine and Its Editor/, dealing with the circumstances of transferring the magazine to Bratislava, published in Slovenská literatúra in 2010.
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