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  1. 2 Communication Today

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  1. 1 Plencner A.

  2. 1 RADOŠINSKÁ J.

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  1. 1 2018

  2. 1 2013

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1

On Cinderella Men and Peaceful Warriors: “Sportainment” in American Mainstream Cinema

100%
RADOŠINSKÁ J.
Communication Today
|
2018
|
vol. 9
|
issue 2
20–37
EN
Being one of the portmanteau words related to media entertainment, “sportainment” is a term that refers to the processes of merging sports and entertainment within the media sphere, predominantly for commercial purposes. Even though the concept is mostly discussed in terms of various forms of reality TV, live broadcasting of sports or globally successful spectacular sporting events such as the Olympic Games, there are many other forms of sportainment to consider. The author reflects on sportainment and its use in the present-day American mainstream film production. The aim of the article is to offer a set of theoretical outlines which are related to sport and its social, cultural and media frameworks, as well as knowledge on sports feature films produced in Hollywood and their thematic aspects. That is why the second part of the text addresses the ways various sports and athletes are portrayed in American mainstream films. The author works with the basic assumption that the current forms and variations of so-called sports dramas made in Hollywood apply multiple practices of genre hybridisation, and they thus tend to involve a wide variety of topics, ideas and heroes which may or may not be primarily focused on sport.
2

Filmovy hrdina s mesianistickymi crtami

67%
Plencner A.
Communication Today
|
2013
|
vol. 4
|
issue 2
32-47
EN
The author deals with the messianic traits of a hero who is a protagonist of contemporary mainstream film. Basic assumption of this paper is observation that despite the so-called “end of grand narratives” proclaimed by postmodern philosophers at the end of the last century, there are phenonema in culture clearly contradicting former predictions: renaissance of a novel, rising popularity of historical and fantastic stories and new heroes with complex character and genuine humanistic qualities. According to the author this proves the fact that human need for transpersonal values, moral patterns and stories carrying the message of meaningfulness of human destiny, is historically stable. The paper examines various representations of film hero within the broader context of social meanings in cinema (social dimension of film). The author describes psychoanalytic and anthropological concepts of hero as well as Jesus Christ as an archetype of Savior. Some of his special traits serve as a model for conceptualization of messianic hero and his basic characteristics. The text provides numerous examples of strong and weak heroes who alternately resurfaced the mainstream film through the decades. The author believes that the former narcissistic action hero and insecure hero is being replaced with more authentic and vibrant hero: a character who is vulnerable and commited to sacrifice in favor of others at the same time.
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