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According to Antonio Damasio, consciousness and the sense of self consist of several hierarchically structured maps and representations. At the basic level there is a collection of neural patterns (first-order maps) that reflects the state of the organism's internal milieu. Higher mental levels re-represent this differentiation in the higher-order maps. Thus, we can speak of an embodied nature of the mind without denying its reality. To provide a background to Damasio's theory, the author raises the question about methodological frameworks. A comparison between Damasio's empirical theory and the traditional notion of the soul highlights the explanatory weakness of the latter. It pertains especially to the relationships between brain damage and changes of consciousness or the sense of self.
EN
A cluster concept represents one of widely discussed approach used by policy makers in many countries because clusters create conditions and overall environment for e.g. higher efficiency, stimulate cooperation, increase innovation performance as well as patent activities of individual firms. Moreover clusters belong to factors attracting foreign direct investments. The cluster concept has not been systematically used in the Slovakia by policy makers so far. Nevertheless, many technological cluster organizations as well as cluster organization in tourism have been created spontaneously. The paper presents results of the technology-oriented cluster organization mapping. Mapping shows that cluster policy if it is truly implemented has a significant potential to stimulate cluster development.
EN
The digitization process alters the media landscapes in all developed European countries. This study presents the results of research that was conducted on the sample of active websites of all radio stations based in Croatia. All active websites (n=157) were mapped on the basis of a matrix that included news, communication, and advertising content as well as indicators of media convergence. The results show a marked unevenness in terms of individual websites’ offer, especially in the category of news content. What all sites have in common is a strong reliance on programmes previously broadcast. Reasons for this neglect are lack of money and lack of staff trained to work in a digital environment. Websites are not understood as a step towards a converged media environment, nor is there a clear awareness of their role in the strategic development of the medium of radio in the 21st century.
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HETEROTOPIAS AND TRANSFORMATIONS IN ART AND SCIENCE

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EN
Michel Foucault characterized heterotopias as specific spaces which disrupt and overturn our existing systems, the hitherto valid order of things and also our ways of thinking. They are significantly important particularly from the point of view of culture, since they affect cultural dynamic transformations. The author in her contribution points out that we presently discover such specific spaces mainly by means of modern technologies. Regarding digital media, the database – a collection of digital data – has a heterotopic character; it neutralizes the present forms of orders and preferences. Images, sounds and words are loosened from their indexicality and are converted into numerical code, which enables the modification and combination of the obtained data. The database thus represents a new type of space which subverts the standard organization of signs. Modern technologies also unveil other unconventional spaces of our micro and macro worlds. The newest medical technologies such as ultrasound, computed tomography and magnetic resonance imaging penetrate through the surface of the human body into the depths of biological structures in order to obtain their image, and they indeed make the molecular system of the human organism visible. This molecular system can be characterized by high complexity, multifunctionality and highly variable interactions, and the medical technologies in a certain way contribute to the fact that our forms of knowledge are constantly enhanced, extended and sometimes even refuted. This current expansion of heterotopia corresponds with Foucault’s opinion that every epoch creates its own spaces which strive to gain their legitimacy. It is interesting that in both cases of the above-mentioned examples of heterotopia the data transformation can be seen as a significant form of their element arrangement, and thus the borders not only between semiotic systems but also between scientific and artistic discourses are gradually wiped out.
EN
The post-Cold war period has freed our topographic imagination of traditional ideological polarizations, but has often replaced these imperialistic mappings with cartographies of a nationalistic or ethnocentric kind that promote resentful cultural division. Much of this new ethnic and nationalist fundamentalism has emerged in direct reaction to the pressure of the First World's globalizing ideologies. The new tensions between global interdependency and ethnocentric separatism, First-World centres and Third-World peripheries, indicate a state of continued crisis at the level of the ideological frameworks within which cultural exchanges unfold. Neither a globalist notion of multiculturalism, nor a defensive localism is a proper approach to the issue of otherness. The alternative is the naive celebration of 'hybridity' and 'national centrism' (Homi Bhabha, Edward Soja and the others). The author asserts that we need 'narratives of relation positionality' (Susan Stanford Friedman) that will challenge traditional separations between self and other, western and non-western, male and female, global and local. The paper shows on examples from present American and Central Europe literature, that postmodernism is able to afford this 'narratives of relation positionality'.
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