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Zmiany w modelu działalności firm handlujących gazem wywołane procesem liberalizacji rynków energii

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Wiernek M.
Zarządzanie i Finanse
|
2012
|
vol. 1
|
issue 2
303-314
EN
The aim of this paper is to discuss the impact of natural gas market liberalization on gas companies’ business models and the adoption of marketing orientation and client-focused approach. Main effects of market liberalisation are described as well as the milestones for creation of a single European gas market. A case study of leading British energy company Centrica serves to illustrate successful business model.
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