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1

MARKETING-FINANCIAL INTERFACE AS A SUBJECT OF RESEARCH INTEGRATING THE METHODS OF PORTFOLIO ANALYSIS (Interfejs marketingowo-finansowy jako przedmiot badan integrujacy metody analiz portfelowych)

100%
Golik-Gorecka G.
Nauki o Zarządzaniu
|
2011
|
issue 6
92-103
EN
This article presents the recapitulation of Australian marketing research on the perception of marketing-financial interface and the same interface in empirical case study research of Polish enterprises. The Australian firms use more methods than Polish firms because in Poland there are different barriers limiting the availability of this portfolio methods. Since interface still evolves - in interface of marketing and finances should not be used only financial criteria but also non-financial and different statistical methodology.
2

USE OF MARKETING RESEARCH IN FORMING RELATIONS WITH CONSUMERS (Wykorzystanie badan marketingowych w ksztaltowaniu relacji z klientami)

100%
Krzepicka A.
Nauki o Zarządzaniu
|
2011
|
issue 6
84-91
EN
The article presents the role of marketing research in forming relations with consumers. The attitude of a company towards consumers and to relations with consumers is reflected in its structure and organization of action. What becomes the basis for strategies undertaken and their possible changes is marketing research due to which companies acquire valuable information about, among others, purchasers' preferences and needs, competition action, opinions about products/services. Moreover, marketing research may be a particular warning signal, which informs about the competition undertaking various actions in order to acquire consumers and form relations with them. Marketing research may lead to companies gaining an informative advantage which may transform into a competitive advantage when the information is used properly.
3

METHOD AND PRACTICAL APPLICATION OF MARKETING RESEARCH OF DANCE SCHOOLS' CLIENTS' IN WROCLAW (Metoda i praktyczne zastosowanie badan marketingowych klientow szkol tanca we Wroclawiu)

100%
Zebrowska-Kasprzak U.
Nauki o Zarządzaniu
|
2011
|
issue 6
202-211
EN
The article aims to show marketing research results regarding Wroclaw's dance schools' clients and to give some proposals how the institutions should act in the future. There is given a range of information about clients - such as sex, age, education, professional status, earnings, dance activities participation duration, motivations and preferences concerning dance classes. There is created a hypothetical statistical client profile and on this basis there are given conclusions, useful for the dance schools, so that the offers and advertising would include more customer-desired features. These are, among others, dance classes for men, senior activities offer, single activities offer, witty slogans, group belonging expression by dancing, loyalty programmes, relaxation and fun providing.
4
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Problemy współczesnych badań empirycznych w Polsce

75%
Lisowski K.
Rocznik Lubuski
|
2010
|
vol. 36
|
issue 2
266-279
EN
In the first issue of the methodological journal ASP, initially published in 1995, the authors H. Domanski, Z. Sawinski, F. Sztabinski and P.B. Sztabinski outlined probable directions of the development of sociological research in Poland. The present article aims at juxtaposing the predictions with 15 years of research practice. The undertaken issues concern the development of research into public opinions, marketing research, international comparative research, new data collection techniques (CATI, CAWI) and social data archives. Following proper analyses, the article proves the correctness of many of the predictions. It is also stated that the greatest changes were connected with marketing and opinion research as well as the application of new information technologies in research along with the running of international projects.
5

Strategie marketingove komunikace v turbulentni krizove dobe

75%
Pavlu D.
Communication Today
|
2010
|
vol. 1
|
issue 2
82-92
EN
There is no doubt that governments, scientific teams, specialists in the theory as well as in manufacturing, business and communication and the practice of the countries undergoing the current crisis seek all possibilities to contribute to the economic recovery and help start the expected economic growth. We can see different opinions in the communication theory and practice about the level of intensity in the use of marketing communications at this turbulent time. The paper strongly suggests it is right to seek the competitive advantage in this situation and by a strategically thought out and creatively perfectly managed communication prepare good starting points for the post-crisis stage in the development of the economic life of the country.
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