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: MARKETING RESEARCH AND SEGMENTATION VS. CUSTOMERS' CREATION (Badania marketingowe i segmentacja czy kreowanie klientów)

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Tarka P., Grzesiowski M. T.
Ekonomika i Organizacja Przedsiębiorstwa
|
2008
|
issue 8(703)
77-80
EN
The article directly refers to the marketing concept oriented on market creation, conditioned by numerous overproduction problems, considerable market demand resistance and homogeneity of basic needs in customers' environment. Contemporary marketing resigns from expensive and arduous marketing research for the sake of creation of target groups based on propaganda instruments.
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