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1

NOVÉ PARADIGMY MARKETINGU V PROCESE GLOBALIZÁCIE TRHOV

100%
Čihovská V., Kita J.
Ekonomický časopis (Journal of Economics)
|
2005
|
vol. 53
|
issue 6
611-625
EN
Article refers to the importance and grounds of marketing conception in conditions of global economy in spite of scepticism and criticism of the marketing theory. According to the Slovak and International companies it also refers to the important tendencies of the marketing theory and practice.It presents the development of marketing theory from the beginning till present. It analyses influence of global processes on the companies marketing activities.
2

PRINCIPLES OF CONSTRUCTION OF MARKETING ACTIVITY OF TOURIST FIRMS OF THE REGION (BY THE EXAMPLE OF ENTERPRISES OF THE CHERNIVTSI REGION) (Pryntsypy pobudovy marketynhovoi diialnosti turystychnykh firm rehionu (na prykladi pidpryiemstv Chernivetskoi o

100%
Budnikevych I. M., Cherdantseva I. H.
Rehionalna ekonomika
|
2009
|
issue 1(51)
242-250
EN
The features of development of marketing strategies in the tourist sphere of the region are examined on the basis of the method of SWOT-analysis.
3
Content available remote

Zmiany w modelu działalności firm handlujących gazem wywołane procesem liberalizacji rynków energii

100%
Wiernek M.
Zarządzanie i Finanse
|
2012
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vol. 1
|
issue 2
303-314
EN
The aim of this paper is to discuss the impact of natural gas market liberalization on gas companies’ business models and the adoption of marketing orientation and client-focused approach. Main effects of market liberalisation are described as well as the milestones for creation of a single European gas market. A case study of leading British energy company Centrica serves to illustrate successful business model.
4

CONCEPTUAL BASES OF THE CREATION OF MARKETING STRATEGY OF FOREIGN TOURISM DEVELOPMENT IN THE REGIONS OF UKRAINE

100%
Purska I. S.
Rehionalna ekonomika
|
2008
|
issue 4(50)
200-207
EN
The necessity of creation of national marketing strategy of development of foreign tourism has been substantiated for the regions of Ukraine and development of the modern entrance tourism state has been determined. Basic problems, retentive development of this direction of tourism in the regions have been analysed in detail. Special attention is paid to such problems as insufficient development of material and technical base as well as transport and informative infrastructure of domestic tourist business. On the basis of the conducted analysis the alternative variant of marketing strategy of development of foreign tourism has been offered in the regions of Ukraine with the simultaneous taking into account the experience of organization of tourist activity abroad. Also a special attention is paid to foreign experience and practice of stimulation of foreign tourism in the 21st century.
5
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Globalizacja perspektywą rozwoju przedsiębiorstwa. Uwzględnienie uwarunkowań kulturowych w strategii marketingowej

100%
Suchodolski P.
Zarządzanie i Finanse
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2012
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vol. 1
|
issue 1
539-549
XX
Using a global approach many enterprises trying to achieve a competitive advantage. It is not without significance the consideration of cultural conditions in creating a marketing strategy. Ability to define and manage these determinants in planning the expansion of activity in other countries might be an essential skill. Multicultural marketing gives the possibility to maintain balance between a global and international approach.
6
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Instrumentalizm działań marketingowych w kampaniach wyborczych

75%
Narloch M.
Colloquium Wydziału Nauk Humanistycznych i Społecznych AMW
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2012
|
issue 1
29-44
EN
Political marketing implements to the policy many tools by which communication becomes easier and the effectiveness of the political marketing activities increase. This article is an attempt to describe the most popular tools which are use in the modern election campaigns.
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