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  1. 1 Lud

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  1. 1 Orszulak-Dudkowska K.

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  1. 1 2004

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THE WORLD OF MARRIAGE ADS - PROSPECTING AND INSPIRATION

100%
Orszulak-Dudkowska K.
Lud
|
2004
|
vol. 88
65-77
EN
The authoress presents the results of her research on press marriage ads. She has identified different research leads; a marriage ad is discussed as a linguistic phenomenon and, first of all, as a cultural phenomenon, in the focus of interest of different areas of humanistic studies. She makes a marriage ad part of the cultural scenario, organizing behaviours that follow the rules of matchmaking, making them a fragment of an old story about pairing a man and a woman. She points to a parallel between marriage ads and the traditional matchmaking and tries to find folklore-like features in marriage ads, existing in the world of everyday cultural life. The authoress analyses marriage ads from the point of view of popular literature, with defined aesthetics and genre features. She also discusses the communicative function of the ad. The article carries many quotations from singles ads. The authoress tries to put marriage ads into a broad perspective of the discussion about the position of man in the modern culture - his/her status, aspirations and needs.
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