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Agata Szuba Art as spectacle: thoughts on medial message The progressing process of reality virtualization does have impact on social transformation of the globalized tele-IT society, as well as on artistic practice which, therefore, has significant impact on transformations and the new way of describing culture. According to modern media theories, which are difficult not to agree with, the culture of the twenty-first century should be defined in the perspective of universality of such phenomena as globalization, cultural pluralism and nomadism, originating in permanently and irrevocably crossed borders of the communication model: from reproduction to simulation of reality, thus resulting in a structure of a surveillance society, a society of performance and virtual union. The latter aspect, namely emerging of an audio-visual culture that, determined by social interactions, is revealed mainly in a form of a performance, is a fundamental benchmark, and that results from the fact of anachronism of the metaphor of culture as a text which became an equivalent of “ideological text”. Visual culture in a tele-IT world became a culture shaped by visual media what, in consequence, reversed the permanent point of reference in the relation subject-object (thing, phenomenon, human, relations and interpersonal interaction), as experience more and more often embraces images of the world (television and the Internet), not the reality itself. It is obvious that those images of the world, as a subject of intellectual–emotional consumption, more and more often, less to say that commonly, as an assumption, are not subject to judgements based and positively characterized by the truth-false criterion. Their visual and persuasive strength, being a derivative of spectacularity and aesthetics of the presented event, depends on attractiveness of so called „produced text” which, substituting reality, becomes a new social environment – virtual reality
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Foto-medium-art

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The Foto-Medium-Art Gallery has worked continuously since 1977. For twenty years it was based in Wroclaw and since 2007 in Krakow. During that time, an emphasis was placed on various issues which were reflected by the programme and the way it acted. After the analytical and new media period (in the seventies) there was a time of ‘elementary photography’ (the eighties). However, photography was not the only medium that was exhibited there. Often the expositions, installations and projections were presented according to a programme, such as a series entitled “presence among the stones”. An important initiative was Photoconferences East-West “European exchange” that has taken place since 1989. The largest one happened in 1991. It consisted of an international exhibition “New spaces of photography” and a conference “The ethos of photography”. A dozen or so years ago “Foto-Medium-Art” lost its space and it became a mobile gallery, organising exhibitions and meetings in various friendly places. Finally F-M-A settled in Krakow and at this time important questions arouse: how to find a place for the programme developed over the years in the changing cultural climate especially in times when the most widely used media has changed (digital media replaced analogue)? Is any form of continuation possible, when the former economy of means of the art form of photography has been replaced by developed multimedia and multi-layered image structures? It seems that after the media and elementary periods, F.M.A. has entered an era that is in the process of shaping. In an era, that started after ‘neos’ and ‘posts’, when linear narrations are replaced with mosaic structures of databases, structures consisting of elements that are independent of one another, it is time to reformulate the programme.
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