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GLOBALIZATION- THE PROCESS AND ATTEMPTS OF ITS DESCRIPTION BY SOCIAL SCIENCES

100%
Drozd-Piasecka M.
Etnografia Polska
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2004
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vol. 48
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issue 1-2
57-79
EN
The authoress tries to present and systematize our knowledge about and approaches to contemporary processes defined as globalization. The studies on globalization and its influence on the society have been based on four paradigms- stretching, intensification, interpenetration and infrastructure. They include studies on business and economy, politics, social systems, culture (language, religion, education, leisure time activities), psychology of interpersonal as well as intercultural relations. Nowadays globalization doesn't only concern the material and technological sphere and social structures It also reaches deep into value systems, beliefs, language and other elements of identity, i.e. processes of globalization enter into the sphere of culture. Literature on globalization is voluminous and is extending incessantly . In this article the authoress had to limit her considerations to presenting the main trends of these studies with special emphasis on the processes concerning culture. The exchange of cultural goods on the world scale has extended enormously in the recent decade. It is visible in TV and cinemas. Greater part of culture becomes media culture. Quick development of technology, computerization, the Internet and other media and their gadgets spread all over the world and affect social relationships in particular countries, language and all the complex of historical and cultural conditions supported by local media. In the great scientific debate on globalization in the recent years, two opposing approaches can be distinguished: the globalist and the traditionalist ones. The more differentiated attitude is included in the transformationalist approach. Each of these approaches has been discussed in the article together with the most important theories and research methods attributed to them. Within the globalist approach the optimistic (positive) globalists have been presented; among them the author distinguishes two types: a) those concentrated on the development of the 'global village', b) the liberal perspectivists concentrated on democratic nature of free market and advantages of wide choice of cultural goods. Next she discusses the category of pessimistic globalists. In the discussion of the latter much attention has been given to theories and concepts developed by this approach, and namely: increased inequality, concentration of the ownership of media in great corporations and cultural imperialism. In the next part of the article the author deals with the interpretations of globalization in social sciences. She points at the most important issues: the character of the contemporary processes of globalization, their dissimilarity from and relation to similar processes of the previous decades, the influence of globalization on national and state sovereignty, the contribution of globalization to developing new inequalities and divisions in the world. In other words: new patterns of winners and losers. Separate place in the study is dedicated to contemporary movement defined as anti- or alter-globalist, as a response to worldwide changes.
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Tworzywo bez właściwości - technologia cyfrowa jako metamedium

88%
Skladanek M.
Przegląd Kulturoznawczy
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2011
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issue 1(9)
37-45
EN
Today, we witness two generative forces of digital media culture meeting flexible, open, easy-to-use digital technology and large-scale social communication, sharing of in- formation, knowledge and media representations. These two forces are equally important in media convergence and divergence, but also tightly coupled. This paper traces the root of 'metamedium' concept, developed in late 70s by Alan Kay, to show that at the beginning two crucial aspects of digital revolution were intentionally connected within the project of creating 'personal dynamic media'. Thinking of digital technology as a 'material without qualities' - as a open to any transformation, mutation and extension metamedium - has significant impact on new media discourse. Not only because it reveals essential difference between 'old' and 'new media', but also because it exposes solid ground for practices od media hybridization, innovation or - using Lev Manovich notion - process of 'deep remixability'.
3

Mediatisation of Communicative Behaviour

88%
PRAVDOVÁ H., HULAJOVÁ Ľ.
Communication Today
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2017
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vol. 8
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issue 2
156-163
EN
The interview focuses on Friedrich Krotz’s views on the mediatisation of communication and culture and its consequences for daily life and social relations, culture and society. While discussing the topic Friedrich Krotz mostly addresses the negative aspects of mediatisation and outlines possible solutions to counter them. The given topics also refer to technological and cultural development of the society in the light of the influential notions proposed by Theodor Adorno, Max Horkheimer or Marshall McLuhan as well as from the viewpoint of specific traits of today’s communication via cyberspace. The interview therefore covers the issues concerning Internet security and privacy. The discussion specifically reflects on our dependence on online search engines, especially Google, and Internet social networks such as Facebook or WhatsApp.
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