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TO THE BOOM OF MEDIA THEORIES

100%

Horisch J.

Slovak Review. A Review of World Literature Research

2007

vol. 16

issue 1

5-12

The article presents a historical and troubleshooting summary of the development of new media and their theoretical conceptualizations. In a connection with their advancement it formulates several theses: since 1950s the media theory arises as a phobic leftist reaction to the new media (Th. W. Adorno, G. Anders) criticizing the so-called cultural industry, although the leftist media theory was tolerant to the new media in the first half of the 20th century (S. Kracauer). The author places the rejection to debit of, among others, the one-sided interpretation of Benjamin's theses from his 'The Work of Art in the Age of its Technical Reproduction'. A compensation of the new media comes with M. McLuhan and his theorems that the media enlarge the possibilities of man, create autonomous messages, and change the world into a 'global village'. N. Postman followed McLuhan in sense of cultural-conservative criticism, and J. Meyrowitz derived a positive notion of a role of electronic media in his thesis on the implementation of the new social borders through media. The author considers theses stating that the new media implicitly include a power element and an element of violence, and he inclines to the opinion that elite criticism of the new media comes from misunderstanding of their capabilities and the late creation of the theories in view of the technical-civilization progress.

TO OVERTAKE THE REAL WHEN MEDIA ARE EVERYWHERE: ONTOLOGIC INTEREST IN CULTURAL RESEARCH AND MEDIA THEORY (Nastyhnuty realne koly media povsiudy: ontolohichnyi interes u kulturnykh doslidzhenniakh i media teorii)

88%

Kostenko N.

Sotsiolohiia: teoriia, metody, marketyng (Sociology: Theory, Methods, Marketing)

2010

issue 1

3-15

Interrelations of people, technologies and the newest media-systems become more and more problematical, changing usual modus of power and instrumentality and increasing the need in new ontological dimensions discriminative regarding the individual's 'total media environment' and his perception of the real world. Both in cultural researches and in media theory, the reflection is founded on intuitions which have arisen beforehand rather as an alternative anticipation. Today, they are distinctly talked over in the general context of the post-humanism which is revising traditional anthropocentric paradigms and creating new framework for sociological practices. The ontological point of view is represented by B. Latur's 'new positivism', H.U. Gumbrecht's 'post-hermeneutic', and F. Kittler's 'informational materialism'.

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1 Slovak Review. A Review of World Literature Research

1 Sotsiolohiia: teoriia, metody, marketyng (Sociology: Theory, Methods, Marketing)

1 Horisch J.

1 Kostenko N.

1 2010

1 2007

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TO THE BOOM OF MEDIA THEORIES

TO OVERTAKE THE REAL WHEN MEDIA ARE EVERYWHERE: ONTOLOGIC INTEREST IN CULTURAL RESEARCH AND MEDIA THEORY (Nastyhnuty realne koly media povsiudy: ontolohichnyi interes u kulturnykh doslidzhenniakh i media teorii)