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The paper addresses following questions: Is the ethos, described by Merton, still valid for science that met serious changes in its economic, social, and cultural environment? Can ethos - narrowly understood as a set of values - be effective guide for behaviour that would be functional methodologically and institutionally for science? And, first of all, does the general notion of 'science', including all forms of intellectual, conceptual, and explanatory activities, conducted in existing scientific institutions, apply to something anymore? Positive answer for these questions demands some differentiations, especially exclusion of the so-called 'industrial science' from regulation by the concept of ethos.
EN
This article attempts to thoroughly map the cooperation between R. K. Merton and P. F. Lazarsfeld on communication research in the 1940s. Merton mainly gained fame for his work on theory and Lazarsfeld for his work on methodology, but this article is not interested in the important research results attained by the two researchers independently or in cooperation with other researchers. It concentrates solely on the demonstrable results of their collaboration. The interpersonal influence of the two researchers was key to the development of their concepts, research tools, and theoretical generalisations. Their collaboration in the field of communication research led to the creation of two interlinked research methods—the programme analyser and the focused interview. The conclusions they reached on communication theory in two papers they wrote together and the pair of sociological concepts, ‘opinion leaders’ and ‘influentials’, that they developed in the field of interpersonal communication are both still widely used and elaborated on today.
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