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EN
Despite the stark contrast between laughter and war, it is not hard to understand why the two go together so well. Not only does humour form an ideal weapon to attack the enemy without running the immediate risk of losing lives, it can also function as a coping mechanism, a way to come to terms with the inevitable atrocities unfolding in times of military conflict, either through cold cynicism or through mild jokes that offer comic relief. Humour can bring consolation and distraction when everything around looks sinister and all hope for salvation seems in vain. As such, it can also boost morale. Knowing this, it does not come as a surprise that the First World War (1914-1918), arguably one of the most grim episodes of the twentieth century, gave rise to a rich collection of jokes. A significant number of them are discussed in Leslie Milne’s study Laughter and War. Humorous-Satirical Magazines in Britain, France, Germany and Russia 1914-1918.
EN
The growth of the periodicals market since the beginning of the 21st century has been driven by a rapid proliferation of new titles and soaring circulation figures. The number of titles increased from 5,771 in 2001 to 7,160 in 2009. At the same time the average print run rose from 74,043,000 to 89,095,000 copies. The upturn took place in spite of worsening macroeconomic climate and ebbing confidence in the newspaper sector itself, ie. the economic slowdown in 2009 and 2011, cutthroat competition in the ad market and the expansion of electronic media
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