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EN
As the title and introduction explain, Sophie Quirk’s monograph sets out to investigate the reasons and ways comedians manipulate and influence their audience. The term manipulation, however, should be considered apart from its often negative connotations and should be interpreted as the comedian’s attempt to skilfully communicate with their audience, elicit laughter and, most importantly in this case, influence their beliefs, attitude and behaviour (see p. 2). With these premises, Quirk explores instances of stand-up comedy including some interaction between mainly well-known British comedians (e.g. Eddy Izzard, Stewart Lee, Josie Long, etc.) and their audience. She also interviews some of these performers so as to gain a first-hand understanding of the comedians’ performing experience.
EN
The study explores determinants of the nature of communication concepts. A communication concept is a communication access which is used by communicators to reach their goal. In text a communication concept is realised by communication tools. There are three types of communication tools: persuasive techniques, arguments and stereotypes. Communication tools are the main determinants of a communication concept’s nature. A communication concept can be persuasive-communication and manipulative-communication. The nature of communication concept as whole is determined by the position of its components on an axis between persuasion and manipulation. The aim of this study is to characterize and theoretically determine components of communication concepts in reality TV programmes of reality TV in Slovakia.
DE
In der höfischen Literatur zeigt sich deutlich die Verbindung von Macht, Gewalt und Sprache. Sprachliche und physische Gewalt korrelieren häufig. Gewalt ist akzeptabel, wenn Sie von der richtigen Seite ausgeübt wird. Auch für die Liebe werden Metaphern der Gewalt gebraucht. Während Manipulation ein weit verbreitetes sprachliches Vorgehen ist, erscheint die Lüge als erzählerisches Tabu.
EN
For whom do politicians speak? Gender question Political communication is traditionally called anthropogenic agonal communication which shows a distinct manipulative specificity. The paper attempts to single out typical masculine and typical feminine means of verbal argumentation in ritual political speeches. It states that extralingual component of political speeches is dominated by feminine features, while verbal component has masculine character.
DE
Politische Kommunikation wird traditionell als anthropogene agonale Kommunikation untersucht, die eine ausgeprägte manipulative Spezifität aufweist. Der Aufsatz versucht, in rituellen politischen Reden typisch männliche und typisch weibliche Mittel der verbalen Argumentation herauszuarbeiten. Die extralinguistische Komponente der politischen Rede hat also ausdrückliche weibliche Merkmale; gleichzeitig dominieren maskuline Merkmale die verbale Komponente.
DE
Die Sprache gehört zu den imposantesten Werkzeugen in der Arbeit eines Politikers. Die präzise Verwendung einer Sprache und Kenntnis der Rhetorik-Grundsätze sind notwendig, um ein ausgefeiltes Image zu kreieren, eine politische Unterstützung zu gewinnen und an die Macht zu kommen. Der vorliegende Beitrag setzt sich zum Ziel, die politische Sprache zu analysieren, mit besonderem Schwerpunkt auf Sprachstrukturen, die der Manipulation und Erreichung politischer Vorteile dienen. Ein Ausgangspunkt für die Überlegungen sind parlamentarische Auftritte des niederländischen Politikers Geert Wilders.
EN
Language is one of the main tools politicians use in their work. An accurate language use and following the principles of rhetoric are crucial in creating a nuanced public image, gaining followers and obtaining power. The aim of this article is to examine the characteristics of the language of politics mainly in relation to linguistic structures used to manipulate and maximize political gain. A starting point for the discussion is formed by parliamentary speeches of a Dutch politician and the leader of populist party PVV, Geert Wilders.
EN
This article presents the rhetorical devices of a persuasive or manipulative nature and speech acts used on Austrian election posters. Based on the material from the Austrian National Library (ÖNB) poster archive, the study analyses the applied devices of a lexical-semantic and syntactic nature, as well as speech acts. As discussed, many rhetorical devices (e. g. metaphors, hyperboles) and illocutionary and perlocutionary speech acts are used on election posters from Austria.
DE
Das Ziel des vorliegenden Beitrags ist es, die sprachlichen Mittel der Persuasion und Manipulation sowie Sprechakte darzustellen, die auf Wahlplakaten in Österreich Verwendung finden. Die Untersuchung bezieht sich auf das Plakatarchiv der Österreichischen Nationalbibliothek (ÖNB). Analysiert werden die verwendeten lexikalisch-semantischen und syntaktischen Mittel der Persuasion und Manipulation sowie persuasive Sprechakte. Es wird gezeigt, dass eine Reihe von rhetorischen Figuren (z. B. Metaphern, Hyperbel) sowie Sprechhandlungen auf österreichischen Plakaten Anwendung finden.
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2021
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vol. 4
|
issue 2
148-165
EN
The present article is devoted to the issues of public opinion manipulation in the post-Covid era. Within the framework of the study, the author introduces the concept of “pseudo-authority” which is defined as a rhetorical strategy used by journalists with the aim of the manipulation of the Internet news reports that contain either appeals to non-experts' opinions or no indication of the authoritative source of knowledge so that the information is perceived by the audience as the truth and does not require evidence. The study is also focused on the distinction between appeals to authority and pseudo-authority, which is vital for developing skills of media literacy. Through the discourse analysis of the news stories about the Russian vaccine “Sputnik V” extracted from highly circulated British and American online newspapers, it is revealed that there are three main types of appeals to pseudo-authorities in Internet news discourse: appeals to “nominal” and “implicit” pseudo-authorities as well as appeals to “pseudo-visibility”. The study found that these appeals are used with the aim of political decision-making, enhancing or discrediting the image of the country as well as polarizing social groups in digital information warfare. The results of the research can be applied in the fields of linguistics, political and media studies.
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