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Generative Artificial Intelligence and the Media: A Bibliometric Analysis in Academic Research

100%
Hacek J.
Media Literacy and Academic Research
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2025
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vol. 8
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issue 1
29-47
EN
Artificial intelligence (AI) is impacting our lives in many ways and is becoming a part of academic research in various fields. Generative artificial intelligence is an AI system that can generate content based on input data. Despite embarrassing attempts a few years ago, it is gradually becoming part of the media landscape. Academic media research is often associated with AI and vice versa. The purpose of this study is to examine academic research in this area over the past decade. We conducted the research using data from the Web of Science database. Using quantitative bibliometric analysis, we examined topics related to AI, media, and consequently media literacy. Our study includes an analysis of co-citations and co-keywords with a description of the most influential studies and journals where studies focusing on AI and media are found. Our results show that academic research here is mainly focused on the technical nature of the use of AI using natural language processing and deep learning, and for media it is mainly the study of texts online and on social networks, along with a focus on fake news and rumour detection. In the last two years, ChatGPT and AI in healthcare are also new topics due to the spread of misinformation and its detection. In conclusion, this study provides a detailed, insightful look at the extensive field associated with academic AI research in the context of media and provides an overview of the areas that dominate it.
2
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Media Coverage and Opinion-Making: A Case Study of the Representation of Ukraine and Ukrainians in Rzeczpospolita and Gazeta Wyborcza During the Russian-Ukrainian War

86%
Kitsa M.
Media Literacy and Academic Research
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2025
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vol. 8
|
issue 1
152-177
EN
This article presents the results of research on media coverage of current affairs related to Ukraine and Ukrainians in the Polish newspapers Gazeta Wyborcza and Rzeczpospolita. These are two of the most influential media outlets in Poland, so their coverage is of significant importance for Polish-Ukrainian relations. To investigate how the press can influence public opinion in Poland by spreading different narratives, a case study was conducted. Both qualitative and quantitative analyses were used to examine the image of Ukraine and Ukrainians in Polish media. The research timeframe covered almost three years, from the beginning of the full-scale invasion of Ukraine on February 24, 2022, to the end of 2024 (December 31, 2024). A content analysis was performed on the total number of publications in the selected media to identify those dedicated to Ukraine or Ukrainians. In total, 807 publications from Rzeczpospolita and Gazeta Wyborcza were analyzed. These publications were selected for qualitative research based on the following criteria: date of publication, headline, genre, topic, the presence or absence of illustrations, and the connotation of the publication in relation to its attitude toward Ukraine.
3
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The Prevalence and Impact of Political Disinformation During Elections in North Macedonia

86%
Palloshi Disha E., Sorrells J., Kreci V., Ismaili V.
Media Literacy and Academic Research
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2025
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vol. 8
|
issue 1
208-227
EN
This study investigates the perception of political disinformation as a societal problem in North Macedonia, particularly during parliamentary and presidential elections. The study further aims to identify strategies that promote resilience against disinformation while also improving informed decision-making and civic political participation. It uses a mixed quantitative and qualitative method to measure the perceptions of the citizens and representatives of the media sector regarding disinformation and how it affects political and democratic endeavors in North Macedonia. The survey, conducted after the parliamentary and presidential elections among a diverse sample of citizens, provides quantitative insights into public perceptions of the extent to which political disinformation is a significant problem in the country. To complement the quantitative data, qualitative insights were gathered through semi-structured interviews with representatives from the media sector. These interviews explored their perspectives on the prevalence of political disinformation as a problem in the country and its implications for democratic processes. Key findings in this study include insights from the media representatives in North Macedonia, which reinforce differing perspectives on how much of a threat disinformation poses. These differences varied across media sectors including print, television, and online media outlets. These findings complement the perception of disinformation as a serious threat, especially among specific demographics like age groups, level of education, and ethnicity. Understanding perceptions of disinformation as a serious threat in the country, this article will enhance the ability to establish healthy media consumption habits and reinforce the need for tailored media literacy. Expanding on this concept will strengthen societal resilience, safeguard democratic integrity, and ensure the accuracy of information in North Macedonia.
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