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EN
Computer technologies are widely used by students of any level of education. In the broad range of computer hardware mobile devices deserve special attention. They offer a number of benefits to students including the possibility of making editable notes, searching for information on line, communicating quickly and effectively or accessing multimedia materials. Due to the size of those devices the students can easily use them during classes. The study reported was done on a relatively large group of students (503) from students of the Faculty of Production Engineering of the University of Life Sciences in Lublin, Poland. Its main goal was to establish students’ use of mobile devices in the educational processes, and in particular during formal classes (lectures, tutorials and lab experiments). The key finding was that above 90% of students used mobile devices during classes. The most popular mobile device was a notebook (used by 80% of students), followed by a smartphone (71%) and tablet (17%). The most popular activity was making calculations related to attended courses.
PL
Zasadniczym celem niniejszego opracowania jest identyfikacja barier na podstawie wyników badań własnych autora w zakresie wykorzystania technologii mobilnych z perspektywy użytkowników indywidualnych. Zaprezentowano krótką charakterystykę rynku technologii mobilnych oraz operatorów, z usług których badani najczęściej korzystają. Zasadniczą część opracowania poświęcono barierom występującym w procesie zastosowania tychże technologii. Uzyskane wyniki zostały podsumowane i omówione.
EN
The main goal of this paper is to identify the barriers of mobile technology application from the perspective of individual users on the basis of author’s own research. The study shows a short characterization of the mobile technology market, and operators of the services of which examined most often are using. An essential part of this article was devoted to barriers applying these technologies is coming across which. The gained results were summarized and discussed.
PL
Współcześni konsumenci dosyć szybko zaadaptowali się do zmieniającej się rzeczywistości rynkowej oraz nowych mobilnych rozwiązań. Korzystają z technologii, aby ułatwić sobie życie, podejmować rozsądne decyzje zakupowe, przez co na nowo definiują sposób, w jaki robią zakupy. Konsument digitalny to osoba regularnie robiąca zakupy w e-sklepach, korzystająca z wielu aplikacji dostępnych na platformach Android, Windows Phone, iOS i innych oraz dokonująca za ich pomocą zakupu produktów i usług. Konsument digitalny wyróżnia się na tle innych konsumentów pewnymi szczególnymi cechami. Artykuł ma na celu przedstawienie sylwetki współczesnego konsumenta, którego coraz częściej określa się mianem digitalnego.
EN
Contemporary consumer have quite quickly adapter to a changing market reality and new mobile solutions. They use technology in order to make their lives easier, take reasonable buying decisions, and thus, they redefine the way in which they do shopping. A digital consumer is a person who regularly does e-shopping and uses a lot of applications available on Android, Windows Phone, iOS platforms and others to purchase products and foods. A digital consumer is distinguished among other consumers by certain particular features. The aim of the article is to present of a contemporary consumer, who is more and more often described as a digital consumer.
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