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EN
The CSR-oriented companies introduce some tools to demonstrate their environmental and social responsibility. Besides different activities which are presented in reports, certificates they apply for demonstration of their social and environmental engagement. Due to the increasing awareness among consumers there is an even greater demand for authentic and independent guaranteecertificates which confirm the social responsibility doings. So in the last few years the use of thematic trademarks which are signs of the responsibility has spread. The presented research focuses on a special segment of national park trademarks. The research questions within the framework of a standard interview are attempting to reveal how informed consumers are concerning the trademarks in use and whether the consumer favours those products and services that pos sess quality certificates. What are the expectations of the consumers in connection with products and services that hold the Hungarian National Park Product trademark? Do these certificated products and services mean benefits to consumers? The trademarks of the manufacturers and service providers give information to the customer on the advantage of the product and hence the whole life-cycle of the product is seen through. Probably due to this controlled quality and reliable origin the certified products are favoured. This kind of labelling means a kind of guarantee to the customer.
EN
The paper describes economic relations between the Bialowieski National Park and local communities, including economic entities and self-governments of the adjacent communes. It presents economic functions that the Park fulfils in its environment, namely those of an employer, a contracting party, an investor/buyer of services and an owner of real estate. The paper also analyses the Park's economic relations with local economic entities from the tourist, timber and agricultural sectors, and with communes of the Hajnowski district (poviat). Much attention is given in the paper to the question of organisation of access of tourists to the Park's facilities as one of its statutory tasks and, at the same time, the main source of income of the Park's Auxiliary Estate. This, practically, is the only type of economic activity carried out within the boundaries of the Bialowieski National Park. The article constitutes an important statement in the discussion on the enlargement of the Park and on the economic and social determinants of this process.
EN
The article studies the role of social capital and governance in rural development within the National Park Slovenský Raj. Based on the theory of Common Pool Resources and Network Governance, the case study explores the external and internal influences on cooperation. Current decision making in the Park is still affected by post socialist relations. In particular, inefficient institutional design and non-robust governance of the resources have resulted in over-exploitation of natural resources and treating common property as open-access. On one hand, evidence emerged on domination of interpersonal trust and failure of institutional design. These were found as barriers for the National Park to be viewed by various actors as an asset. On the other hand, municipal and tourism networks show that cooperation is gradually moving from being externally to internally driven, while displaying characteristics of bottom-up development. A hierarchical governance structure is thus slowly opening up, shifting towards networks.
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