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The Antropology of New Visuality as a Reflection on 'Digital' and 'Global' Visual Culture

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Chmielecki K.

Przegląd Kulturoznawczy

2007

vol. 1

issue 3

102-117

The Anthropology of New Visuality is a project formulated by Arturo Escobar, which concerns visual aspects of the anthropology of cyberculture. The issues addressed in this project embrace new forms of visuality found in the contexts of 'digital' technologies of seeing. Within this theoretical scope the technologies of virtual reality, the technologies of the control of public and private spaces as well as the technologies of network are included. The main thesis of this article is the conviction that the Escobar's project finds new research areas in visual culture studies. On that account the anthropology of new visuality has been discussed here on the basis of the theoreticians' research, who identify themselves with the earlier mentioned field. The research contexts being within its scope has been divided into three issue groups: 'virtual cultures', 'panoptic cultures', and 'cultures of interface'. 'Virtual cultures' include the issue of new visualities, which are the effect of functioning of various types of 'virtual realities'. On the other hand, 'panoptic cultures' are a current of reflection which refers Michel Foucault's theories directly to the procinema media (photography, panorama as well as diorama). Whereas 'cultures of interface' are aspects: identity on-line , telepresence, and 'artificial life', which are obtained by means of Internet and web-cameras monitoring private and public space.

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1 Przegląd Kulturoznawczy

1 Chmielecki K.

1 2007

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The Antropology of New Visuality as a Reflection on 'Digital' and 'Global' Visual Culture