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This work is a rhetoric-semantic analysis of the content of Polish-language German ‘gadzinówka’ propaganda press (mainly texts from Nowy Kurier Warszawski, very often reprinted in other, local ‘gadzinówka’ papers, e.g. Goniec Krakowski, Dziennik Radomski, etc.). The analysis has been undertaken with a specific focus on the rhetoric and propaganda tools used to create a sense of communication unity among the readers, in an environment of growing isolation of the Third Reich in the global arena, after its failure in North Africa and defeat at Stalingrad. It is not, therefore, a classic analysis of the language of propaganda, the aim of which is, most often, to present lie as truth. It is about the methods of authors (journalists of Polish nationality), serving to influence the mentality of readers in a way that would make them feel Nazi Germany was not alienated and at risk of defeat, but that, in fact, it even celebrated partial successes. The author of the article therefore concentrates on the issue of the type of readership the argumentation of ‘gadzinówka’ papers would address, as well as what the readership mentality was that it wanted to create and strengthen.
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