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in the keywords:  OLIGOPOLY LEADER'S DECISION - RISK'S IMPACT
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The article presents an application of the von Neumann-Morgenstern theory to oligopoly case. It is proven that oligopoly leader's decision are different in cases of risk neutrality and risk aversion. Under uncertainty and risk aversion output is usually smaller and the certainty output and expected profits are higher in the risk neutrality case
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