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RESULTS OF THE RESEARCH OF DISTRIBUTION'S SYSTEM OF ORGANIC PRODUCTS IN LOWER SILESIAN AND GREAT POLAND VOIVODESHIP (Wyniki badan systemu dystrybucji produktow ekologicznych w wojewodztwach dolnoslaskim i wielkopolskim)

100%
Sliczna M.
Nauki o Zarządzaniu
|
2011
|
issue 6
182-190
EN
Polish distribution system of organic food is still developing. It is caused by the increase of organic market in Poland. The article is based on the results of research on the group of distributors. The survey helped to gather important information about the distribution system of organic food. More than 40% of respondents had an organic product in stock, however, 45% of them could not point out its right definition. The article shows the need of ecological education in all sectors of distribution. Most of the respondents chose a farmer or a producer as an organic food's supplier. It seems that the term 'slow food' is really a key figure on the organic food market. Nevertheless an organic product has to exist in the world ruled by globalization and its distribution should follow the trends. In the article one can find interesting information about the situation of distribution of organic products and prospects of their future development.
2

Aspects of Private Labels Development in the Segment of Organic Food in Czech Republic

100%
Kutnohorska O., Botek M.
Contemporary Economics
|
2010
|
issue 1(13)
129-142
EN
The article deals with various aspects of the private labels building. It primarily focuses on organic food market in the Czech Republic, but on this market it illustrates the general trends, both in brand building, as well as in the importance of a brand in purchasing decisions. Organic food market is specific as there is high importance of product attributes, which are based on customer's confidence. Many of the important criteria for the decision to purchase (the way of cultivation and processing of food, freshness, taste, etc.) are not possible to be objectively assessed before buying. A brand name plays a large role in the confidence based attributes. Consumers perceive it as a certain guarantee of the expected quality. In the field of organic food there are still not strong brands but there is the space and the need to differentiate organic from conventional foods, in particular. A suitable option could be the retail chain private labels, which are already partially developed as far as for consumers subconscious expectations are concerned. The final part of the article provides an overview of the current offer of organic food private labels in the Czech Republic.
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