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EN
The degree and extent to which the concept of knowledge management is used in travel agencies may be the determining factor in the possibilities of obtaining a competitive advantage and thus in the development prospects of this group of tourist enterprises. The main research issue in the article is the use of the concept of knowledge management in travel agencies. The article shows the extent of the use of this concept among tour operators from the Opole province. The first part of the paper presents the process of knowledge management and characterizes IT tools for creating, codification and transfer of knowledge. In the second part a brief description of the travel agency as an entity of the tourist economy is provided. The third part presents the results of the survey. In the last section summary and conclusions are described. In the paper two main methods of research were used: documentary method and the method of diagnostic survey. After the inventory of travel agencies located in the Opole province, a diagnostic survey was conducted regarding the scope of the use of knowledge management. Survey research was conducted in January 2015 among owners or managers of 28 travel agencies located in the Opole province. The majority of the respondents said that in their companies this concept is applicable. The most commonly used knowledge management processes are: the use, preservation and acquisition of knowledge, and tools for supporting these processes: documentation management systems and workflow systems.
PL
Artykuł ma charakter badawczy, a jego celem jest zbadanie zależności między stosowanymi w praktyce, tradycyjnymi koncepcjami zarządzania a innowacyjnością biur podróży z województwa opolskiego. W pracy wykorzystano dwie metody badawcze: metodę dokumentacyjną, w ramach której dokonano inwentaryzacji biur podróży oraz metodę sondażu diagnostycznego, w której wykorzystano technikę ankietową. Badanie empiryczne przeprowadzono w 2013 roku wśród właścicieli i menadżerów 21 biur podróży. Wyniki badania wskazują, że zdaniem respondentów, do koncepcji zarządzania sprzyjających innowacyjności zaliczyć można TQM, Zarządzanie wiedzą oraz Outsourcing. Najmniej korzystne wyniki z punktu widzenia innowacyjności uzyskano dla Benchmarkingu.
EN
The article is of research nature and its objective is to examine the relationship between used management concepts and innovativeness in travel agencies from Opole region. Two main research methods are used in the thesis: a documentation method, which allowed for an inventory of the travel agencies and the diagnostics survey method, within which a questionnaire technique was used. The empirical research was carried out in 2013 on the sample of owners or managers of 21 travel agencies. According to the survey TQM, followed by Knowledge Management and Outsourcing gives the best results in innovatiness and competitive position. The least favorable results in the assessment of competitiveness and innovatiness were obtained for agencies using Benchmarking
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