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EN
The aim of the presented study was to examine the relationship between creative thinking and a perception of controversial advertisement. It was hypothesised that creative individuals would accept (not reject) controversial ads: weak physiological reactions and high, positive cognitive assessment were expected. The level of creativity was assessed by Guilford's divergent thinking tasks - 'Unusual Uses' (flexibility, fluency, originality). The perception of advertisement was tested on two levels of information processing: physiological and cognitive one. Physiological variables: EDA, breathing and cardiac reactions were measured and analysed by polygraph system. Cognitive representations were assessed by Strzalecki's 'The Advertisement Measurement Scale'. Three ads varying on levels of controversy were selected by judges. Based on a sample of 104 individuals, results showed that creative thinking was associated with weak EDA and breathing reactions and strong cardiac reactions on controversial ads. Creative thinking correlated with high, positive cognitive assessment of controversial advertisement. Further research on relationship between physiological and cognitive reactions on ads were suggested.
Psychological Studies
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2004
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vol. 42
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issue 1
93-110
EN
A conjecture has been formulated that affect can influence judgment, even when the source of affect, for example a frightened face, is perceived consciously. Limited resources and extensiveness of attention foster this influence. The first part of this article seeks to prove the relationship between extensive attention, and global, superficial, particularly sensual perception. The results have been obtained by means of a Stroop's task and a detection task. Outcomes of some experiments with affective priming corroborate that conscious perception of a picture of a face influence subsequent judgment in the case of: 1) children aged 6 (global perception and extensive attention), 2) visualization of a free goal activity by adults (extensive attention), 3) limitation of resources by an additional task (cognitive overload). Furthermore, subjects whose perception operates as if conditions of extensive attention were engaged, i.e. persons with global-subjective type of mind have a particularly propensity to being guided by affect and they submit to its assimilative influences.
EN
The aim of this paper is to show how to perceive the art and the influence of perception of it on human’s taste in so called standard aesthetics. The author starts with discussing levels of human’s perception. Then he turns to the question what is practise and theory contributing to the (aesthetic) taste. He distinguishes between aesthetic pleasure and aesthetic experience. Next he argues that the (aesthetic) taste has subjective content. The taste is a complex or collection of aesthetic judgements (reasons).
EN
Psychological research has shown that the concept of memory is multifaceted. Various aspects of memory come to the fore in different psychological theories. Memory can be identified by the process of association, by its holistic function, its embedding in tradtion or as a mental act. Several of these perspectives can be reconciled and subsumed under one conception by the idea of intentional memory and its interdependence on perception.
EN
Relying on two works - 'Matter and Memory' and a study on dreams - the author traces implications of Bergson's metaphysical assumptions. They seem to support not only Bergson's epistemological tenets but also his neurobiological hypotheses. The entire structure of Bergson's philosophy is reviewed in this process - the conception of duration, critique of the spatial projection of mental imagery, the theory of surface and deep ego. Bergson's assumptions combine to make traditional epistemological debates on the character of mental images obsolete. They put in new light mechanisms of remembering, the difference between perception and recollection, the distinction between habitual memory and purposeful recollecting. In the end a new reading of Bergson's metaphysical assumptions is offered, in which the concept of unconsciousness plays a great role and the anti-reductionist stance seems to be vindicated. The author acknowledges his indebtedness to Barbara Skarga and her book 'Czas i trwanie' [Time and duration].
Filozofia (Philosophy)
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2007
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vol. 62
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issue 5
451-456
EN
If in the visual mode we speak about sparkling, in the experience of a touching we should speak about stroking. These forms of experience refer to a slight trembling, that disappears without clenching our fists. A decision not to possess, not to keep in the hands, not to use one's own power is a reflection of a subtle aesthetics of a tacit respect to the things. We move in the midst of the things, which are not influenced by our power, rather, they create a community with us. If we come closer to these things, we reach their deep and unknown surface. Yet the passing haptic sensation is really impressive. We are left with a feeling that for a moment, that is the Being itself, that we have in our hands. In this mood the author is moving in Renaud Barbaras's intellectual world, groping for his ideas.
Communication Today
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2013
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vol. 4
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issue 2
22-30
EN
Information society has given rise to information explosion which is manifested by information overlap inside a medium or a programme (e. g. bricolage of picture, sound and unrelated crawling text in television news, or web links as permanent invitation to multitasking). A human requires immediate access to information as well as society requires immediate response from the human. Both of these tendencies are promoters of multitasking as information strategy. Conditions for multitasking are intra-personal and socio-cultural (e. g. neurotism and a highly television-oriented household). Several studies have shown that human brain isn´t adapted for simulnateous perception of different information. Heavy media multitaskers demonstrate their problems to concentrate on significant stimuli, because they have developed a habit of treating all of the information with equal attention. Multitasking may become the key communication skill for the 21st century. This is challenge for media production as well as media education. The study gives overview on media multitasking.
EN
ACITIVY GROUP AND GROUP 111 (1977-...) ‘LUCIM ACTIVITIES’ : DELAYED RECEPTION Artistic activities in Lucim, undertaken in the past and still continued, remain one of the most spectacular as well as the least recognized phenomena in Polish art. In 1977, Bogdan and Witold Chmielewski, Andrzej Maziec, Wiesław Smużny and Stanisław Wasilewski decided to focus in their work on Polish countryside. Together with the people of Lucim, the Grupa Dzialania /Activity Group/ and then Group 111 (without Andrzej Maziec and Stanisław Wasilewski) engaged in actions of a very complex nature: mystical and ritual, artistic, animating and cultural, social and research-oriented. Without doubt, the long and active presence of the artists in Lucim can be seen in the context of the interweaving of anthropology and art in the late 20th century. Various activities undertaken by the artists and local people belonged to one of three main trends. The first one – research-oriented, ethnographical and social – became an instrument for defining the needs of the Lucim community, receiving and evaluation the activities. The second one was the New Folk Art, in opposition to state-controlled cultural events in the People’s Republic of Poland and work of other artists. This approach was totally different from the search of relics and sources popular at the time, which turned folk art into a phenomenon to be displayed in museums and an object of vivisections and explorations. The Lucim group did their best to create real culture of the countryside consistent with the tastes of local people. And finally, there was the 11-point manifesto of social art, published in 1980. Socially-oriented activities made it possible for the artists to go beyond the field of art – there were numerous such cases: formulating premises for the Centre for Social and Artistic Activities, the erection of the Folk House and collaboration with scientists (rural sociologists from a number of European centers).The reception of the project proved difficult. In the 1970s, 1980s and 1990s the artists’ actions were associated with cultural policy of the state. They were completely omitted by art critics and galleries for years. Even though the group participated in key events of the period: the famous plain-air session Osieki 79 Meeting, the important 1991 exhibition by Janusz Bogucki and Nina Smolarz entitled Epitafium i siedem przestrzeni [Epitaph and Seven Spaces], housed by the Zachęta Gallery. In 2009, an exhibition entitled Lucim Goes On! was staged in Toruń. After the show, its organizer (the Centre of Contemporary Art Znaki Czasu) purchased a selection of works as well as the documentation of the Group, which meant that artifacts began to be displayed at various expositions. It seems that reasons for this omission were threefold. Diverse activities among the artists resulting from the demands of the locals and different artistic attitudes. Hardly definable nature of the activities. Delayed reception of the ‘ethnographical turn’ and the ‘performative turn’ in Poland. But the key reason seems to be the many-year negligence of cultural images of rural life in art. A change of this situation could only be observed on Polish art scene in 2016.
EN
The articles focuses on the role of memory in the project of experiential metaphysics and offers a critical analysis of Edward Abramowski's philosophy. In the framework of that undertaking memory has been characterised and defined by its relation to unconsciousness and perception. Essentially memory is presented as a necessary condition for the agnostic experience which is the foundation of experiential metaphysics. Following Abramowski the author presents latent memory as a factor that determines human individuals. Moreover, if the results of experiential metaphysics are followed all the way, memory can be interpreted as the basis for ethics, aesthetics and religion.
10
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Predykaty obiektywne

80%
Filo-Sofija
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2012
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vol. 12
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issue 3(18)
263-272
EN
The author claims that there are two kinds of predicates that are used to describe cognitive states of mind like beliefs or perception. Using some of them, one can describe the cognitive states of mind directly, whereas using some others, one can describe these states in comparison with one’s own. For example, one can say that a person has a belief or one can say that that person’s belief is according to his own beliefs. In the latter situation, he uses the predicate “to know”. The conditions that Peter uses correctly the sentence “John knows that p” are as follows: (1) Peter believes that John believes that p; (2) Peter believes that p; (3) Peter believes that the reasons for which John believes that p have a good justification. In a similar way one can ascribe to somebody a visual impression of an object x or to compare that person’s impressions with his own cognitive states. In the latter situation one uses the predicate “to see” (to perceive). The conditions that Peter uses correctly the sentence “John can see x” are the following: (I) Peter believes that John has visual impression of object x; (II) Peter believes that object x exists; (III) Peter believes that this that John has visual impression of object x is according to the laws of vision. When one uses predicates that describe cognitive states of mind of a person (possession of beliefs or sensory impressions), one speaks subjectively, whereas when one speaks objectively, he uses predicates that allow him to compare cognitive states of mind of a person with his own.
EN
Creating and then move to the market of ideas about the company and its offer is defined as marketing communications. Communication is a process that consists of three basic elements. They are: sender, receiver and transmission. The message is passed from sender to receiver through the communication channels by using the media. The purpose of message is to induce the recipient to decode the message and adopt a particular attitude. But the interpretation of coded information flowing to the potential recipient is dependent on the form of mental activity, which allows for define of stimuli contained in the transmission, that is perception. Therefore, the sender of message to increase the power of transfer often used persuasive message. This means that it is able to manipulate people and subject them persuasive treatments without having to resort to physical force.
World Literature Studies
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2018
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vol. 10
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issue 2
14 – 23
EN
The aim of the present text is to analyse the function of philosophical fictions in French 18th-century philosophy. These fictions are based on the idea of an innocent gaze, cast on our own culture and perception; such a gaze is often connected with a figure of alterity: a child, a stranger, a blind or deaf person etc. The author argues that this gaze, in fact, is most often refracted, that is to say, it is a gaze of the philosopher himself who only imagines the alterity in question. This principal thesis is illustrated by examples taken from two realms: the theory of perception (Condillac’s statue) and the theory of education (Rousseau and Mme de Genlis).
13
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SIGNIFICANCE OF BANAL THINGS: A REPLY TO MAKKY

80%
ESPES
|
2020
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vol. 9
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issue 2
105 – 108
EN
This short paper comments on Lukáš Makky’s article What Makes Things Banal. The argument is divided into two sections. The first section reconstructs Makky’s understanding of banality, which he develops based on aesthetic theories by Wolfgang Welsch and Walter Benjamin. The second and more critical section examines the validity of the arguments Makky uses for his definition of banality. Although this commentary attaches great value to Makky’s insightful analysis of the term banality and agrees with identifying it as a historical and processual concept, drawing on writings by M. Heidegger and J. Derrida it eventually proposes a different understanding of the relationship between the arts and banal things and underlines the importance of banality for the creation and perception of the arts.
EN
Arguably Kant's most important achievements have been (i) his critical method, (ii) his answer to the questions: What can I know?, (iii) What ought I to do?, (iv) What can I hope for?, (v) How can I find undisturbed happiness? These are also the problems on which the author has focused. In the first place he emphasises the distinction introduced by Kant between thought and perception, which in itself was a consequence of Kant's belief that our knowledge arises from two different sources, and thought without perception is empty, while perception without mental contents is blind. This is an occasion for the author to highlight the active role of the intellect in cognition and to show that human knowledge is limited to the cognition of phenomena rather than things in themselves. The author explains subsequently what is the origin and role of the categories, concepts and ideas in Kant's system of transcendental idealism. Along with the problems of theoretical philosophy he also deals with some issues of practical philosophy (autonomy, rationality, the formal ethics of obligation), and religion. He also shows why when carrying out the project of transcendental idealism Kant was obliged to recognise the a priori character of fundamental rules and laws. Finally the question of Kant's moral postulates is discussed. Man should treat another man always as an end in itself, and never only as a means, political society should be based on just laws and should be governed with fairness by its rulers, happiness is to be found in what is sublime and beautiful. The author points out in this context how Kant's philosophy has influenced Catholic philosophical thought of the 20th century (Mueller, Krings, Baumgartner).
ESPES
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2019
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vol. 8
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issue 2
33 – 44
EN
Recipients always perceive texts in a successive and linear way. Often, the recipient’s perception of the text only lasts until the text has fulfilled the expectations the recipient has of it. Being well aware of this, the authors build texts based on their goals, aims, or preferences that either meaningfully fulfil the expectations of the recipient - according to the authors’ own knowledge, estimation, or presumptions - or, on the contrary, more or less intentionally violate these expectations. While the fulfilment of expectations results in a certain “comforting” impression on recipients, its violation causes an arousal in them. In this sense, violation of expectations does not only have a negative effect, but it can also have a communicative value. It can be argued that a) the author incorporates stimuli into the text that lead to the violation of the recipient’s expectations and does so with a communicatively functional - also artistic and aesthetic - kind of intent and b) an arousal is a consequence of violating the recipient’s expectations; then if an author’s artistic or aesthetic intention lies in a (multi layered, sequential, compositional) series of violations of the recipient’s expectations, this can provoke an aesthetic experience which will be caused - among other things - by the arousals themselves induced by the relevant violations.
EN
The authoress analyses ecphrasis in the linguistic context of genological conception, rooted in the Bakhtin tradition. She treats it as a genre whose role is to consolidate the effects of communing with the work of art. Ecphrasis is analysed in the functional text, taking into consideration its dual dependency - on the type of a discourse (recreational tourism) and on a genre, whose ingredient it is (a guidebook). Its formal-compositional, stylistic, interactive features as well as the manner of conceptualisation of the object of art are dependent upon both contextual conditioning (the principles of discourse and a persuasive as well as instructional function of a guidebook) and the specificity of the touristy experience of the reality. The situation of an eyewitness inspection triggers an unusual game between a word and an object, between a 'tourist's eye' and 'a guidebook's eye', between subjective and cultural perception, between the competence with the expectations of a tourist and the strategies of ecphrasis.
Zagadnienia Naukoznawstwa
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2010
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vol. 46
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issue 2
303-311
EN
Contemporary health sciences cooperate with psychology aiming at understanding illness. One of the branches of psychological discipline, which is very important to this aim, is the health psychology. The Multidimensional Essence of Disease and Illness Scale (MEDIS), designed by J. Sak, refers to the methodology of health psychology. The MEDIS scale factors describe: self realisation constraints, mental dysfunction, physical dysfunction, infection and social withdrawal. The scale includes 28 items about 'to be ill'.
18
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Doświadczanie świata w czasie

70%
Avant
|
2011
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vol. 2
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issue 1
59-65
EN
Objects – even tomatoes – are, in a sense, timeless – they exist, all at once, whole and integrated. Indeed, it is just this fact about objects – their timelessness – that makes it puzzling how we can experience them as we do. In the language of traditional philosophy, objects are transcendent; they outstrip our experience; they have hidden parts, always. When you perceive an object, you never take it in from all sides at once. And yet you have a sense of the presence of the object as a whole at a moment in time.
Sociológia (Sociology)
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2015
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vol. 47
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issue 1
66 – 86
EN
This paper analyses the perception of the new EU member states from the old member states' point of view. It is based on 24 interviews with diplomats from permanent representations of the old member states to the EU in Brussels. The paper points out that the eastern enlargement of the EU is seen in a rather positive light, as are changes in the decision-making process of the European Council. The newcomers are especially active in areas of their national interest, although they have not learned all the “rules of the game” yet and sometimes pursue their preferences in contrast to what the old members perceive as a more appropriate approach.
Filozofia (Philosophy)
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2015
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vol. 70
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issue 10
831 – 841
EN
This study explores particular aspects of the relationship between phenomenology and cubism deriving from the description of their parallels and affinities as described in the analyses of Czech theoreticians M. Bayerová and T. Vlček. First, attention is paid to their common genealogy with the accent put on Czech cubism and Central-European philosophical and cultural area, which enable the rapprochement of them. In the second part of the paper several philosophical issues such as perception, space, corporeality, as well as art expressions (polyperspectivity, geometrization, and pure form) are scrutinized. In the last part a stronger hypothesis is offered, according to which there is an intersection between phenomenological and cubistic methods: in both of them the impact of eidetic reduction, modification and image elaboration is the same.
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