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  1. 1 Pieniądze i Więź

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  1. 1 Makowski M.

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  1. 1 2006

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The Role of Non-verbal Factor in the Advertising

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Makowski M.
Pieniądze i Więź
|
2006
|
vol. 9
|
issue 4(33)
45-53
EN
The text presents the problem of non-verbal communication's various definition and various research data acquired by researchers representing different scientific fields. The text also indicates the possibilities of implementing non-verbal individual communication used in personal promotion, in order to increase mass communication efficiency. It also presents the main roles of co-existing non-verbal communication elements and verbal messages in exemplary TV ads.
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