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  1. 1 Cieciura P.

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Reklama a style funkcjonalne języka. Zarys problematyki

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Cieciura P.
Bohemistyka
|
2009
|
vol. 9
|
issue 3
204 - 212
EN
The author presents an outline of a wide issue of advertisement towards the styles of language functioning. At the beginning she presents the aims of advertising communication worked out by the well-known linguists, namely: J. Brabec i J. Bralczyk. Next, the author presents a review of the Czech and Polish positions of linguists concerning the adjunction of the advertising texts to a given language style (feature style, administrative, artistic or individual style of advertisement) in order to reach a conclusion, that there is still an open question concerning the style of the advertising texts.
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