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EN
Distribution on the pharmaceutical market in Poland is interesting and the most difficult sphere to manage. Numerous varied and specialized companies operating on the market cause that the processes of choosing middlemen in distribution channels are very complex. The hereby article presents the role and location of the companies operating within distribution channels on the pharmaceutical market. It draws attention to the development of non-pharmacy and non-wholesale sales channels.
EN
This paper presents the process of construction the loyalty programs between pharmaceutical market that is shaped warehouse, pharmacy and patient. The examples of this loyalty programs in this article has confirm the opinion about programs as efficiency in the pharmaceutical environment in Poland.
EN
This paper presents the process of turnover the medicaments between pharmaceutical market that is shaped by amendment of pharmaceutical law. Relationship presented in this article is to show the way of medicament through the law maze from the moment of registration to the final distribution in the pharmaceutical market in Poland.
EN
(Ukrainian title: Doslidzhennia yakosti obsluhovuvannia rehionalnoi rozdribnoi aptechnoi merezhi yak osnova dosiahnennia loialnosti yikh kliientiv). In the article it is probed and the features of activity of pharmacy retail networks of regional level are analysed. The features of queries of users are certain in relation to the grant of pharmaceutical services. The basic failings are exposed in activity of subjects of management of pharmaceutical market of Ukraine at regional level that hinder their effective activity.
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