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Creation of Demand for Phonographic Products

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Grzesiowski M., Tarka P.
Ekonomika i Organizacja Przedsiębiorstwa
|
2007
|
issue 9(692)
71-75
EN
Two models of market behaviors and corporate strategies towards end buyers are described in the article. The first model refers to satisfaction of customers' needs and assumes market counterbalance of demand. The second one includes different persuasion methods and techniques which condition customers' market behaviors. Especially in case of phonographic sector, there is a dependency between the strategy of recording enterprises, applied persuasion factors and the products' sale. As a matter of fact, creation of needs generates demand for new products.
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