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1

The Concept of Anti-Americanism and Obama's Presidential Campaign

100%
Lialiouti Z.
Ad Americam
|
2011
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vol. 12
87-104
EN
September 11 and the rise of global anti-Americanism since the Iraq War have raised concerns in American society about the US's image in the world and led to the contestation of the concept of the enemy as had been elaborated by the Bush administration. This concern has had a profound impact in American cultural production, and particularly on American cinema, and has shaped the demand for a change of policy that would restore the moral status of the US. Barack Obama, using various elements, managed to incorporate this demand in his electoral campaign and raised the issue of anti-Americanism as a means of criticism of the Bush administration. The discourse on anti-Americanism contested the national narration formed during the Bush presidency and functioned as an asset in the Obama campaign. Barack Obama, with his charismatic political personality, the symbolic power of his personal story and through a personalized presidential campaign, tried to combine the revival of American idealism with moderate conservatism.
2

Marketingowy archetyp MIŁOŚCI i WSPÓLNOTY jako sposób tabloidyzacji komunikacji politycznej w języku mediów

100%
Nowak P.
Oblicza Komunikacji
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2010
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vol. 3
105-113
EN
The article presents the role of marketing communication, especially the Y&Rchetypes theory, in tabloidization of culture, politics and other forms, in the past few years. In the press material we can observe language forms and communication functions of the update of three archetypes referring to the need of LOVE and COMMUNITY — a lover, an average guy and a fool — in modern political communication. At the same time it is shown how the marketing patterns, proposed by American company Yung&Rubicam at the beginning of the 1990s, evolve not only in politics but also in tabloidized media. In the article there is also an attempt to answer the question on how Polish society assimilates these patterns, how much they approve or process them.
3
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PUTIN´S DECLARATION OF WAR: DISCOURSE, NARRATIVE, PROPAGANDA

100%
Mladenov Jovanović S.
Annales Scientia Politica
|
2023
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vol. 12
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issue 1
18-28
EN
This study presents a comprehensive analysis of the declaration of war speech delivered by Russian President Vladimir Putin, utilizing three distinct yet complementary analytical frameworks: Critical Discourse Analysis (CDA), Narrative Analysis (NA), and Propaganda Analysis (PA). Through the application of these methods, the research aims to examine the linguistic features, narrative structures, and propagandistic elements within the speech to better understand the persuasive tactics employed by Putin and the socio-political implications of his rhetoric. The findings of this study contribute to the growing body of literature on political discourse analysis and highlight the value of combining multiple analytical approaches for a more nuanced understanding of political rhetoric. Ultimately, this research emphasizes the significant role that language and narrative play in shaping public opinion and promoting specific political agendas.
4
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METAFORICKÝ OBRAZ BREXITU V RUSKOM MEDIÁLNOM DISKURZE (NA PRÍKLADE METAFORY DIVADLA)

100%
Dulebová I., Krajčovičová L.
Annales Scientia Politica
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2020
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vol. 9
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issue 1
18 – 28
EN
This article deals with the theoretical basis of the research of the metaphorical projection of a specific discourse event in the media space on the example of the media discourse on Brexit in Russia. The authors emphasize the interdisciplinary nature of this type of research, which is carried out at the interface of political linguistics, media linguistics, cognitive linguistics, cultural linguistics and research on metaphors. Using the example of a theatre metaphor, they analyse the discourse strategies and language tactics of the authors of Russian media texts metaphorizing the internationally resonant political event of Brexit, as well as the functions
5

(Nie)pamięć o komunizmie. Przypadek albański

86%
Czekalski T.
Rocznik Antropologii Historii
|
2012
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issue 1(2)
163-174
EN
Out of European post-communist countries, Albania was the last to start the process of decommunisation and aborted the process after merely five years in a particularly dramatic fashion. The disaster of financial pyramids in 1997 and the related anarchisation of the state was an abrupt awakening from the post-communist euphoria for Albanians and reduced the significance of the events of 1991-1992 in their memory. The phrase rishikimi i historise (understood as a re-vision of history) left its mark, in the recent years, on the returning political dispute about the heritage of Albanian communism, encouraging a far-reaching mystification and mythologisation. Attitudes of nostalgia for communism seem fully justified by the current social and economic crisis and disillusionment towards politicians, but they also result from the society’s lack of knowledge about the times of Enver Hoxha. The current dispute about the identity and evolution of the Albanian nation also shows a tendency to marginalise the period of communism, or even “delete” it from history books and Albanian memory. This is achieved both by destroying material traces remaining from the times of communism and by publishing scientific and pseudo-scientific works discrediting the founders of communism.
6
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Intertextualita a její podíl na vyjednávání pozic účastníků talk show

86%
Čmejrková S., Hoffmannová J.
Slovo a slovesnost: časopis pro otázky teorie a kultury jazyka (Slovo a slovesnost: A journal for the theory of language and language cultivation)
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2012
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vol. 73
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issue 4
263-285
EN
The paper examines the discourse of the Czech weekly talk show Uvolnete se, prosim (Relax, please). For this purpose, we have chosen an interview of the moderator Jan Kraus with the former chairman of the Social Democratic Party of the Czech Republic, Jiri Paroubek, who was invited into the studio on the occasion of his appointment as prime minister in 2005. The analysis focuses on the polyphony of voices arising in the talk show and on the intertextual techniques used in the process of positioning the guest, as well as the self-positioning of the moderator. The interview is thus analyzed as an intertext built upon other texts, which are both external and internal to the current speech situation. The host’s practices employ allusions to the voices coming from “outside”, i.e. through the introduction of quotations of the voices of third parties and the guest’s prior words, as well as responses to the voices heard “inside” the current interaction, i.e. the host echoes the guest’s utterances and moreover, assumes the guest’s voice, positioning the prime minister mostly in an unfavorable, but humorous manner. The guest’s work with these voices is also traced.
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