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  1. 1 Ekonomika i Organizacja Przedsiębiorstwa

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  1. 1 Oczkowska R.

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  1. 1 2009

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PRICE CREATION IN INTERNATIONAL MARKETING (Ksztaltowanie cen w marketingu miedzynarodowym)

100%
Oczkowska R.
Ekonomika i Organizacja Przedsiębiorstwa
|
2009
|
issue 2(709)
9-16
EN
The article presents the strategies of price creation on foreign markets as well as factors determining their choice including economic, legal, social, cultural, market, competitive and consumer needs outer environment ones, besides inner ones comprising the company and the product.
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