Private banking can be defined as highly individualised and complex financial service package addressed to people earning more than average income. Private banking is based on long term building of complicated relationship between the client and his bank. Private banking enables the client to shift the burden of everyday financial activities on private adviser. The second part of the text presents market actors - the demand for banking services and banking service supply. It also analyses several banks' offers and notes that foreign investment fund distribution is an important element of private banking. The article presents future prospects and threats to the private banking development in Poland.
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