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  1. 1 Olsztyn Economic Journal

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  1. 1 Pawlowska B.

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  1. 1 2007

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CUSTOMER SATISFACTION IN THE PRODUCT IMPROVEMENT PROCESS AS THE FACTOR DETERMINING ENTERPRISE OPERATION EFFECTIVENESS

100%
Pawlowska B.
Olsztyn Economic Journal
|
2007
|
vol. 2
|
issue 1
148-149
EN
This paper presents the results of questionnaire-based study carried out at Polish food industry enterprises, which, in implementation of the product quality improvement process are required to measure the customer satisfaction. The presented work shows the progress of enterprises covered in the customer satisfaction measurement process as an important instrument if effective customer needs and expectations studying process. -
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