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  1. 1 Ekonomika i Organizacja Przedsiębiorstwa

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  1. 1 Baruk A. I.

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  1. 1 2008

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POLISH CUSTOMERS AS PROSUMERS (Polscy nabywcy finalni jako prosumenci)

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Baruk A. I.
Ekonomika i Organizacja Przedsiębiorstwa
|
2008
|
issue 10(705)
29-37
EN
The article presents a problem of prosumption. Based on the results of survey research, the scope of Polish customers' activity in product development process, creation of packaging and promotion slogan is described. Finally, the authoress presents the respondents' comprehension of the notion prosumption.
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