Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 Toruńskie Studia Bibliologiczne

Authors help

  1. 1 Wojciechowska M.

Years help

  1. 1 2009

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  PUBLICITY
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Content available remote

Media relations jako forma komunikacji marketingowej biblioteki

100%
Wojciechowska M.
Toruńskie Studia Bibliologiczne
|
2009
|
vol. 2
|
issue 2(3)
81-91
EN
Public relations is a current issue not only in management of firms and business organizations, but also in library management. These activities help the library create positive image and built appropriate relations between users and librarians. In the paper there is introduced the media relations problem as an example method of marketing and public relations. The terms 'media relations' and 'publicity' as well as media types which can be used by libraries to build their image and to promote services are characterized. There is also presented data about creation of departments and positions in Polish libraries which purpose is to collaborate with mass media.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.