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1

MIESTO NÁKUPU V TRHOVEJ ORIENTÁCII PONIKOV V SLOVENSKEJ REPUBLIKE

100%
Kita J., Konštiak P., Kita P., Kita P.
Ekonomický časopis (Journal of Economics)
|
2008
|
vol. 56
|
issue 4
370-383
EN
The concept of market orientation is a modernized form of orientation of an enterprise at the customer which each enterprise should be aware of. It represents a transversal concept with regard to the fact that it is connected with marketing, strategy, organisation, human resources management and culture of an enterprise. In the sphere of purchase it makes enterprises increase their endeavour to carry out the changes in their relationships with suppliers as well as change internal processes with the aim of increasing the competitiveness of an enterprise. The access of this article is characterized by two levels, a theoretical level, which presents a synthesis of contemporary scientific knowledge on this specific problem and an operational level which is presented by the results of a research illustrating and explaining the concept of market orientation in the sphere of purchase of industrial enterprises.
2

IDENTITY PROJECT AND CONSUMPTION GOODS (DRAFT OF THEORETICAL FRAME) (Projekt identity a predmety spotreby (teoreticky nacrt vymedzenia problematiky))

100%
Hudakova E.
Slovenský národopis (Slovak Ethnology)
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2009
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vol. 57
|
issue 3
386-396
EN
The aim of the paper is to put stress on self- identity in a form of life-stories in consumption processes of a person, as a field for further research in frame of not only psychology or marketing sciences, but also consumption anthropology. The authoress tries to assign the influence of life stories on purchasing decision and future purchasing plans of a person to obtain consumption goods he/ she dreams about. The attempt is to show one of the possible explanations for consumer's choice when deciding about a purchase, based on life stories. Those are created in order to provide one's life with unity or purpose to be either kept for one's explanation of life or to communicate one's stories to other people. Concept has the ambition (for now only theoretical) to explain different preferences for consumption goods among people as members of relatively equal social groups and that identity in form of life stories has deeper influence on purchasing decision of a person as the actual social environment one lives in has.
3

THE ECONOMIC ISSUE OF CUIAVIAN NOBILITY IN THE LATE MEDIEVAL AGES IN LIGHT OF ACTS AND DOCUMENTS. BETWEEN CONVENTION AND REALITY (Polish title below)

86%
Szybkowski S.
Klio. Czasopismo poświęcone dziejom Polski i powszechnym
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2009
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issue 2(13)
91-114
EN
(Polish title: Sprawy majatkowe póznosredniowiecznej kujawskiej elity szlacheckiej w zródlach dokumentowych i aktowych. Konwencja i rzeczywistosc). The property of nobility, which includes different forms of pledges and real estates, was an object of various transactions, i.e. sales, exchanges, dowries, divisions. All the transactions were confirmed by official documents and acts. But frequently the information about transactions is reconstructed only on the basis of single and isolated notes, which do not render the complexity of particular operation. This complexity is not visible until historian knows the sources that document particular regulation in their entirety. Thus there are plenty of misinterpretations and overinterpretations. The article presents various examples and definitions (alternatively explanations) of terminology of economic transactions, i.e. sales, purchases, retracts and forfeitures. Thanks to a complete archival research the author states, that because of lack of money the finalization of economic transactions in Cuiavia in the late medieval ages was very often dragged out or did not come off at all.
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