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  1. 1 Polish Political Science Yearbook

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  1. 1 Jeziński M.

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Marketing through a Political Glass. Polish Experiences

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Jeziński M.
Polish Political Science Yearbook
|
2007
|
vol. 36
198-214
EN
In this paper, the issues concerning the relationship between political marketing and commercial marketing are presented. The main concern of the study is the usage of the commercial economic marketing categories in the political domain. As a result, phenomena coming from the economic field as market; a customer, profit, product brand, or advertising are presented as the elements of the marketing techniques employed in the public game played in the specific market of politics.
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