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El Portafolio Europeo de las Lenguas como herramienta de autoevaluación

100%
Rychel I.
Studia Iberystyczne
|
2013
|
vol. 12
265-280
EN
Evaluation is such a wide concept that it includes a lot of theories and definitions. Since its appearance in the fifteenth century it has been studied by many humanists and psychologists. Its connection with education cannot be underestimated. The development of evaluation over the years has brought its new form, self-assessment whose purpose was to make students more reflective and aware of their learning. The usage of The European Language Portfolio as the integral part of the foreign languages learning process promotes student’s independence and responsibility. Nowadays, students make decisions themselves about their learning process and teachers become helpers, who guide them. Moreover, responsible and reflective students are more aware of the necessity and importance of learning and self-development.
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Portfel klientów jako narzędzie efektywnego zarządzania relacjami z klientami

63%
Żak K.
Studia Ekonomiczne
|
2015
|
vol. 229
220-231
PL
Współcześnie w centrum uwagi wielu przedsiębiorstw znajdują się klienci wraz z ich potrzebami. Zgodnie z modelem relacyjnym istotą zarządzania jest sztuka zdobywania, utrzymywania i rozwijania relacji z klientem, dawanie i komunikowanie mu wartości, które mają dla niego największe znaczenie. Przedsiębiorstwo, budując relacje z klientami, nie może robić tego bezrefleksyjnie i spontanicznie. Aby proces tworzenia relacji przedsiębiorstwo – klient miał racjonale przesłanki, należy dokonać oceny wartości portfela klientów. Niniejszy artykuł prezentuje wybrane sposoby szacowania wartości portfela klientów przedsiębiorstwa.
EN
Nowadays, the center of attention of many companies find customers with their needs. The essence of management is the art of building, maintaining and developing relationships with clients, giving and communicating to them the values that are most important to them. The company building a relationship with customers can not do this without thinking and spontaneously. To make the process of creating relationships before undertaking – the client had rational reasons should assess the value of the customer portfolio. This article presents some ways of estimating the value of the portfolio of clients.
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