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EN
Pragmatic competence in L2 English is claimed here to be crucial for successful communication in a variety of communicative contexts across Europe. However, due to language background, cultural and identity differences among users of English, there is a need for reflection and data-driven examination of how the language is used in specific situations. This paper adopts a cross-cultural perspective on the study of the use of English in the European Union with focus on its role in tourism. The role of English as the language of communication in Europe is discussed, followed by a proposal as to the way in which its actual usage can be studied. The data-driven approach to pragmatic behavior is advocated as the basis for the development of pragmatic competence in learners of English with focus on those who wish to engage in tourism.
EN
The authors of this text present the philosophical basis in which the relationship of communication and integration is seen in a new context. It deals with the tight involvement of language acquisition in the formation of social identity. Both are examined in the process of the development of pragmatic competence as the fundamental component of communicative competence. The alternative stance offered by the authors underlines and explains the major tendencies of foreign language teaching – to distance themselves from narrowly linguistic approach and to aim at communications thoroughly. At the end of the text, the authors introduce a hint of a possible research design that grasps the relationship between pragmatic competence and social identity.
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