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Evaluation of the economic indicators of a company-prosumer using photovoltaics

100%

Pawliczek A., Zimmermannová J.

Forum Scientiae Oeconomia

2018

issue Volume 6 (2018) Issue No. 2: Economic Growth, Innovations and Lobbying

51-64

The number of companies using photovoltaics for the purposes of self-production of electricity is increasing. Generally, we can observe a new category of economic subjects – prosumers, which are simultaneously consumers and producers of selected goods, in this case electricity. The main goal of this paper is to evaluate the economic parameters of the company-prosumer, focusing on a selected administrative building which consumes both electricity from the grid and self-produced electricity. The system is not equipped with a battery; therefore the entire amount of electricity produced is consumed within the company. Firstly, the policy background and a literature overview connected with the issue of prosumers will be presented. The methodological section will focus on data sources and parameters for the model of a companyprosumer and a description of economic indicators used in the evaluation. The technical and economic parameters of the case study will be described. The Results chapter will firstly show the possible relationships between the amount of electricity produced by the photovoltaic power plant and selected natural conditions of the locality. Subsequently, particular economic indicators for the selected company-prosumer will be presented, using two scenarios with different electricity price tariff regimes. Generally, the case study is focused on the photovoltaics installed on the roof of an administrative building located in Olomouc, Czech Republic. Based on the results from the developed company-prosumer model, we can say that the economic indicators of the particular photovoltaic projects, and simultaneously the payback period, are highly sensitive to the price of electricity purchased from the grid and to the particular purchase price tariffs.

Prosumenci – przyszłość współpracy konsumentów z przedsiębiorstwami

86%

Nowacki F.

Studia Ekonomiczne

2016

vol. 255

136-144

Z uwagi na zmiany zachodzące na rynku konsumenckim, prosumenci zyskują coraz większe znaczenie we współczesnej gospodarce światowej. Artykuł prezentuje typologię prosumentów, a także zalety oraz wady nawiązania przez przedsiębiorstwo współpracy z tą grupą konsumentów. Może się to odbywać dzięki implementacji przez przedsiębiorstwo platform współpracy, które umożliwiają nawiązanie współpracy zarówno z aktywnymi prosumentami, jak i pasywnymi konsumentami, przy czym korzyści z takich działań są odnoszone przez wszystkie z wymienionych podmiotów. Poprzez zastosowanie koncepcji platform współpracy i odwołanie się do zmodyfikowanej koncepcji przedsiębiorczości międzynarodowej oraz autorskiej koncepcji Marketingu 4.0, autor proponuje rozwiązanie dla przedsiębiorstw, które opierają swoją strategię na podnoszeniu własnej konkurencyjności w stosunku do innych podmiotów.

Due to changes in the consumer market, prosumers are gaining increasingly important role in today's global economy. The article presents a typology of prosumers, as well as the advantages and disadvantages of collaboration with this group of consumers. This can be done by companies through implementation of collaboration platforms, which allow to establish a collaboration both with active prosumers, as well as passive consumers. Thus the benefits of such actions are received by all of those entities. By the application of the concept of collaboration platforms and reference to the modified concept of international entrepreneurship, and author`s conception of Marketing 4.0, the author proposes a solution for companies that base their strategy on improving their competitivenessin relation to other entities.

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1 Forum Scientiae Oeconomia

1 Studia Ekonomiczne

1 Nowacki F.

1 Pawliczek A.

1 Zimmermannová J.

1 2018

1 2016

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Evaluation of the economic indicators of a company-prosumer using photovoltaics

Prosumenci – przyszłość współpracy konsumentów z przedsiębiorstwami