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Using quantitative analyses in marketing research in Poland

100%
Perek-Bialas J., Korzeniecka U.
ASK. Research and Methods
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2006
|
vol. 15
51-73
EN
This article presents the results of a research project that aimed at evaluating the extent to which quantitative methods are being implemented in marketing research in Poland. The analysis was based on interviews carried out in 2004 with representatives of chosen social and marketing research agencies. Our goal was to find out which of the quantitative methods are commonly used in marketing research in Poland and which ones are not, and to identify the possible reasons for that. According to our analysis, apart of simple statistical techniques (e.g. crosstabs, testing hypotheses), more advanced methods are used such as conjoint analysis (as it was mentioned by one of the respondents 'truly speaking it is in vogue'. We conclude that the more advanced marketing techniques of analysis will be needed, the more clients will learn and understand the purpose and use of specific methods.
2

MATHEMATICS AS A FOUNDATION OF MODERN FINANCE (Matematyka jako fundament nowoczesnych finansow. Analiza problemu na podstawie doswiadczen zwiazanych z uruchomieniem specjalnosci master program Quantitative Asset and Risk Management (ARIMA))

100%
Chrzan P., Dziwok E.
Didactics of Mathematics
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2010
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issue 7(10)
15-22
EN
The aim of the article is to stress the important role of quantitative methods in finance development. An analysis of the Nobel Price winners‘ curricula shows that mathematics has played the crucial role in their education at universities of applied sciences. The analysis is also based on our experience connected with a specialization Master Program Quantitative Asset and Risk Management (ARIMA) which was implemented in Finance and Accounting courses at the University of Economics, Katowice.
3

IS NEW ECONOMIC RESEARCH MORE QUALITATIVE? (TREATMENT ON FORECASTING METHODS)

80%
Gašparíková J.
Ekonomický časopis (Journal of Economics)
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2007
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vol. 55
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issue 3
287-296
EN
This paper concentrates on whether research in economics is more qualitative nowadays, and asks for use of the additional qualitative methods, not only in the entire respective field of investigation, but also in the field of forecasting. The second step in developing this idea is enumeration of the different qualitative approaches, which are typical for forecasting including the methods resulting from those approaches.
4

QUANTITATIVE METHODS OF TEMPERAMENT STRUCTURE ASSESSMENT ACCORDING TO REGULATIVE THEORY OF TEMPERAMENT (Ilosciowe metody szacowania struktury temperamentu w ujeciu regulacyjnej teorii temperamentu)

80%
Jankowski K. S., Zajenkowski M.
Psychologia-Etologia-Genetyka
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2009
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vol. 19
55-70
EN
The aim of this paper was to introduce new quantitative methods for assessment of the structure of temperament according to the regulative theory of temperament (RTT). In the paper, the structure of temperament in RTT model and conducted studies on structure were described. On the above background new indicators of potential for stimulation processing (MPS), and structure harmony (with over- and understimulation poles) (Zh1 i Zh2) were introduced. Conducted study (N=540) verified the construct assumptions of proposed indicators and suggests their usefulness in future research.
5

REGIONAL AND SPATIAL CONCENTRATION OF SOCIO-ECONOMIC PHENOMENA: EMPIRICAL EVIDENCE FROM THE CZECH REPUBLIC

61%
Nosek V., Netrdová P.
Ekonomický časopis (Journal of Economics)
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2010
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vol. 58
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issue 4
344-359
EN
Economic phenomena undoubtedly tend to form a large variety of agglomerations in space. It is thus natural to ask how significant these concentrations are, where they can be found and what the other aspects of these spatial arrangements are, including their practical implications. The main aim of this paper is to quantify the significance of spatial and regional concentration in respect to the overall inequality. In the empirical analysis economic variables are studied applying quantitative methods including specific ones such as Theil index decomposition and spatial autocorrelation. Contrary to the majority of thematically similar papers, this analysis is undertaken on a very detailed, municipal level which enables the authors to come to new, innovative, and more locally specific conclusions.
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