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KOMUNIKAČNÉ NÁSTROJE A ICH POUŽITIE V REALITY TV

100%
Gondeková V.
Motus in verbo: časopis mladej vedeckej generácie
|
2019
|
vol. 8
|
issue 1
32 – 39
EN
The study is focused on the theoretical definition of communication tools as components of the communication concept. There are three types of communication tools: persuasive techniques, arguments, and stereotypes. In this paper, we study communication tools in television programmes of the reality TV genre. Reality TV is characterized as unfeigned programmes, with or without script, which depict ordinary people in their real lives and which have entertainment goals. The aim of the study is to characterize and theoretically define communication tools in reality TV programmes.
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