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1

ASYMMETRIC RETAIL GASOLINE AND DIESEL PRICE REACTIONS IN SLOVAK MARKET

100%
Szomolányi K., Lukáčik M., Lukáčiková A.
Ekonomický časopis (Journal of Economics)
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2020
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vol. 68
|
issue 2
115 – 133
EN
In the paper we respond a question, if Slovak retail gasoline and diesel prices respond more quickly when crude oil price rises rather than when it decreases. A theoretical explanation of asymmetric retail gasoline and diesel price reactions is addressed by examining the theory of strategic interactions between firm and its consumers. By investigating the traditional approach based on error correction models and vector error correction models, we reject the asymmetric gasoline and diesel price reaction hypotheses in the Slovak market. Considering the theory of strategic interactions between a firm and its consumers, a firm is minimising its adjustment cost function in a linear exponential form. Solving the problem of firm, we derive an econometric specification of a gasoline and diesel price reaction function. Estimating the specification we do not reject asymmetric gasoline and diesel price reaction hypotheses in Slovak market.
2

Using Heuristic Methods in The Process of Retail Shops Placement in the Context of Marketing Communication Effect Maximisation

86%
FAŠIANG T., GEŽÍK P.
Communication Today
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2017
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vol. 8
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issue 2
42–57
EN
The topic of this empirical study is focused on applying usage of heuristic methods in the process of retail shops placement as a starting point of putting into effect targeted communication of retail shops with a customer in their radius of action. Subsequently, maximisation of communication strategy’s effect is based on appropriate communication with the target market within a limited area determined by buying stream, which affects the target customers and influences their shopping decisions and the volume of realised purchases in the given retail shop. The study is based on two mutually interconnected levels of related knowledge. On the first level, it deals with an analysis of relationships between selected macroeconomic indicators in the Slovak Republic and points out their direct influence on development of retail takings as a basic economic premise of retail shop functioning. On the second level the authors focus on the specific application of heuristic methods in the field of optimisation of retail shops placement in the context of maximisation of their radius of action and target group service, in which an ideal precondition for targeted and efficient communication with a customer occurs. The aim of the contribution is to point out, using practical application of heuristic methods ADD and DROP, the optimisation possibilities of retail shops placement with special emphasis on delimitation of direct communication space. The aim of application of the above mentioned methods is to practically use the outcomes of the realised research and obtained statistical data.
3

PREJAVY KOMERČNEJ SUBURBANIZÁCIE VO VYBRANÝCH ODVETVIACH HOSPODÁRSTVA V ZÁZEMÍ BRATISLAVY

72%
Šveda M., Križan F.
Ekonomický časopis (Journal of Economics)
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2012
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vol. 60
|
issue 5
460 – 481
EN
Due to a socio-economic transformation in Slovak society we can observe changes in the spatial distribution of entrepreneurial activities. Along with the residential suburbanization we can identify processes leading to the redistribution of entrepreneurial activities in the hinterland of Bratislava. The aim of this paper is the analysis of commercial suburbanization in the Bratislava Functional Urban Region with special attention to retail and logistics. The results indicate that the Bratislava undergo initial phase of the decentralization of entrepreneurial activities.
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