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Food in Retailers' Commercial Offer : Possibilities of Building Relationships with Consumers

100%
Kucharska B.
Olsztyn Economic Journal
|
2019
|
vol. 14
|
issue 3
313-324
EN
The purpose of the article is to identify the possibility of building relationships with consumers in the area of shaping the food offer in retail trade. The subject of the article also concerns consumer needs and changes in their behaviors essential to building these relationships. A critical analysis of the literature of the subject and case study were used to implement the purpose of the article. A diagnosis of solutions implemented by retailers show that the scope and form of activities conducted in the area of building relationships with customers depends on the retail format. Relationships are mainly built on the basis of physical proximity, but also by referring to key consumer needs and trends in their behaviors (mainly "health", "comfort", "convenience", and "new family model"). Retailers in the creation of the food offer refer to the needs of consumers as being related not only to selecting and buying food, but also to their future purchases.
2
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Wdrażanie systemów zarządzania relacjami z klientami w organizacjach

88%
Bartuś T.
Studia Ekonomiczne
|
2013
|
vol. 136
37-46
EN
The aim of the paper was to present the possibility of using information technologies in the processing of knowledge about customers on electronic market. General description of CRM (Customer Relationship Management) system functionality was made. Subsequently, the strategic customer-centric analysis, performed by analytical CRM supporting knowledge about customers on electronic market were described. The obtained results may be useful for improving the processing of knowledge about customers with using of analytical CRM system.
3
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Efekty relacyjne w zarządzaniu relacjami z partnerami. Ocena działań na rynku instytucjonalnym

63%
Kwiatek P.
Studia Ekonomiczne
|
2014
|
vol. 182
99-108
EN
This article uses the result of research carried out over nearly three years on sales, marketing and procurement managers. Results presented in the paper showed a significant gap between expectations in shaping customer relationships and actions taken by businesses with structuring in the form of loyalty to the institutional market.
4
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Zarządzanie wiedzą klientów w przedsiębiorstwie w opinii menedżerów i pracowników

63%
Komańda M., Sowa M.
Studia Ekonomiczne
|
2014
|
vol. 202
78-89
EN
Among managers and employees is increasing awareness of the benefits for the development of the company born of computer tools use and the role of knowledge and information obtained from the customer. This article presents the results of research on solutions for CKM in the opinion of these two groups.
5
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Zarządzanie relacjami z pasażerami na przykładzie wykorzystania technologii mobilnych w branży lotniczej

63%
Pabisek M.
Studia Ekonomiczne
|
2015
|
vol. 244
150-158
PL
Jednym z elementów współczesnego świata jest rozwój usług i wykorzystanie nowoczesnych technologii, co wpływa także na ewoluowanie potrzeb pasażera linii lotniczych i lotnisk, definiowanego obecnie jako connected traveller. Celem artykułu jest przegląd aktualnych badań dotyczących kształtowania relacji z pasażerami w branży lotniczej oraz ich krytyczna analiza nastawiona na wskazanie związków pomiędzy wykorzystaniem technologii mobilnych w branży lotniczej i budowaniem relacji z pasażerami. W artykule podjęto próbę identyfikacji czynników, które umożliwiają nawiązanie relacji z pasażerem za pomocą technologii mobilnych przez linie lotnicze i lotniska w zależności od jego potrzeb.
EN
Nowadays, people are focused on services and the use of mobile technology. An always connected traveller is a new example of an aviation passenger. Therefore, airline and airports needed to redefin their services. They have been building a new, mobile relationship with passengers at each stage of the journey. Mobile technologies have become a standard of customer relationship management as well as social media usage in the aviation industry.
6
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Reducing Information Asymmetry in it Projects: Action Research Results

63%
Wachnik B.
Studia Ekonomiczne
|
2014
|
vol. 188
237-249
PL
Projekt informatyczny polegający na wdrażaniu systemów TI (technologii informacji) wspomagania zarządzania charakteryzuje asymetria informacji między klientem i dostawcą. Prezentowane wyniki badań są częścią bardziej obszernych badań autora dotyczących kwestii niedoskonałości dostępu do informacji między dostawcami i klientami projektów informatycznych. Celem artykułu jest przedstawienie wyników badań autora dotyczących zastosowania metody badania interwencyjnego (Action Research) związanego z problemem redukcji asymetrii informacji w projektach IT. Wyniki badań mogą być ważne dla przedstawicieli środowiska akademickiego oraz dla praktyków zainteresowanych realizacją projektów informacji.
7
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Siła w relacjach biznesowych

63%
Zieliński M.
Studia Ekonomiczne
|
2014
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vol. 182
65-75
EN
Creating and maintaining relationships is crucial for the business. Profiting form the relationship, however, does not occur automatically because there are many factors that determine the development of the relationship. The literature review leads to the conclusion that the key factor for understanding the buyer-supplier relationship is power and dependency. Power in relation means the ability to convince partner to act in the way, which alone would not have chosen. The consequence of power in the relationship is dependence one side from the partner and asymmetrical nature of relations. The purpose of this article is to show how a perception of power in the relationship affects the assessment of the condition of supplier-customer relationships. Results presented in this article relate to the construction industry, which is seen as an industry focused on short-term projects, which makes it difficult to build and develop relationships.
8
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Umowy bankowe a stabilność finansowa

63%
Frątczak P.
Bezpieczny Bank
|
2015
|
issue 4 (61)
67-94
PL
Stabilność finansowa stała się jednym z głównych celów regulacji działalności bankowej. W pierwszej kolejności cel ten jest utożsamiany z normami publicznego prawa bankowego, co znalazło również swoje bezpośrednie odzwierciedlenie w reformie unijnych oraz krajowych ram prawnych bankowości. Jednakże w perspektywie doświadczeń ostatniego kryzysu stabilność finansowa stała się także istotną przesłanką zmian norm dotyczących szeroko rozumianych usług finansowych. Powyższy artykuł ma na celu bliższe przedstawienie zarówno założeń teoretycznych znaczenia relacji umownych banku z jego klientami dla stabilności finansowej, jak i aspektów praktycznych w postaci doświadczeń międzynarodowych pokazujących rolę umów bankowych w mechanizmie kryzysu bankowego.
EN
Financial stability has become one of the main objectives of banking regulation. At first glance it is associated with the norms of the public banking law, what was also easily observed in the progress of the financial reform of supervisory and prudential requirements for the banking sector. However, due to the negative experiences of the recent financial crisis, financial stability has also become an important prerequisite for the recast of the European legal framework of financial services. The following article, based on case studies from international contractual practice, aims to elaborate on the theoretical as well as practical aspects of the banker-customer relationship, i.e. their role in financial stability and formation of a banking crisis.
9
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Systemy informatyczne w pozyskiwaniu, przechowywaniu i analizowaniu informacji o klientach

51%
Bartuś T., Bartuś K.
Studia Ekonomiczne
|
2014
|
vol. 187
48-61
EN
The main objective of this paper is to make the curve values systems used in the acquisition, storage and analysis of customer information. In the article on-fought selected definitions of CRM (relationship management with customers). Characterized CRM system. Subsequently, discusses some features of selected systems of customer relationship management. Our results may be useful for improving the use of CRM systems.
10
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Czynniki warunkujące zarządzanie relacjami z klientami - studium przypadku placówki medycznej X

51%
Chęcińska M., Mitręga M.
Studia Ekonomiczne
|
2014
|
vol. 182
111-120
EN
The article focuses on factors determining the effective management of customer relationships on the example of health care services provider operating in private sector in Poland. This article consists of two parts. In the first part there are issues related to customer loyalty reviewed in the context to prior health care studies. Next, the loyalty stimulants are empirically tested on the sample of patients of the given health care company. This study enriches our knowledge about relationship management in the health care by suggesting that front-line personnel attitudes are the dominating aspect (both: doctors and nurses) and infrastructure and appearance are insignificant factors.
11
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Istota i konsekwencje konfliktu w relacjach między przedsiębiorstwem a klientem

51%
Berger M., Mitręga M.
Studia Ekonomiczne
|
2014
|
vol. 182
45-54
EN
The aim of the article is to present the issue of conflict between a firm and its customers. It also discusses the threats and opportunities for the company. Conflict is undoubtedly an inevitable part of relationship and it is usually manifested by making complaints. Negative consequences of the conflict are inter alia: a relationship breakdown and customer's revenge. However, when conflict is managed effectively, it can also be a source of opportunities, such as: deepening of relationship, positive recommendation, and increase of loyalty.
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