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EN
A reflection upon a popularisation of science in Vilnius before the World War II is indissolubly connected with the history of the Stefan Batory University. All civic and educational activities of Vilnius were managed by the university authorities. The city council and the citizens profited from the high school presence: they had the use of rich library, museum collections and spacious auditoriums. But the most important advantage of being a host to the research centre was the contact with the academic scholars. The university assembly animated and inspired the everyday city-life. Members of the Vilnius community, due to the professors' efforts, had an extraordinary opportunity to improve professional qualifications or to broaden their horizons. Such chances were available to people from all social classes and having various intellectual background.
EN
The article deals with the relationship between academic psychology, pseudoscience and psycho-business. The first part discusses possible methods of eliminating pseudoscience. Described is the first Author’s provocation carried out in 2007 in the popular science journal “Charaktery”. Its main purpose was to demonstrate that it is possible for pseudoscience to be judged credible by journal editors and its readers. In the next step, reactions of the academic community to the provocation were classified and analyzed. Four basic strategies were described: ignorance, playing down, reorientation, and exploitation. In the further parts of the article there are presented results of a short study in which a group of students was asked to judge how credible and how interesting the therapy described in the provocation was. In readers’ opinions the text was credible. Based on these results the authors conclude that it is relatively easy to introduce a new fake therapy into everyday practice. The authors believe that the indifferent attitude of the psychological community may play a crucial role in this process.
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