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EFFECTIVE SEO MARKETING OF LIBRARY WEBSITES. (Efektywny marketing SEO witryny bibliotecznej w wyszukiwarkach)

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Jaskowska B.
Przegląd Biblioteczny
|
2009
|
vol. 77
|
issue 2
229-327
EN
This article describes issues in search engine optimization (SEO) of library websites as a part of library marketing activities. The authoress lists most important methods of securing the highest ranking for the library website in the results of search by keyword and phrase. Theoretical discussion is illustrated with the results of a survey on the use of SEO techniques in library web marketing addressed to webmasters and website editors of 27 Polish academic libraries in July and August 2008.
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