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REGULATORY FOCUS AND SELF-CONSTRUAL AS DETERMINANTS OF THE MAJORITY RULE IN INDIVIDUAL DECISION MAKING

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Lu Y., Nieznański M.
Studia Psychologica
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2017
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vol. 59
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issue 4
280 – 294
EN
The majority rule has attracted much attention in recent debate on preference for aggregation strategies, which individuals may use in making choices or judgments for binary, weak-dominant multi-attribute options. The present research extends previous work on factors determining application of the majority rule. The experiment evidenced that individual decision makers are more likely to use the majority rule when increasing their orientation toward prevention rather than promotion regulatory focus. The results also confirmed a certain favourable tendency for individual decision makers to comply with the majority rule when priming their preference for interdependent rather than independent self-construal. These findings highlight a dynamic association between individual differences in goal pursuit motivation and perceived self-definition and behavioural judgment strategies.
2

THEORETICAL FRAMEWORK FOR THE EFFECT OF GENDER ON CUSTOMER BEHAVIOUR

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Melnyk V.
Mekhanizm Rehuluvannya Economiky
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2011
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vol. 4 (54)
58-63
EN
This article develops a theoretical framework for the effects of gender on customer behaviour. The article contrasts recent findings from multiple streams of literature, in particular, psychology, marketing and sociology, to develop a conceptual framework for the influence of gender on multiple areas of customer behaviour (e.g., customer decision making, customer loyalty, response to the advertising). Direction for the future research and managerial implications are discussed.
3

PSYCHOMETRIC PROPERTIES OF MIND-READING BELIEF SCALE ON AN ITALIAN SAMPLE AND CORRELATION WITH THE SELF-CONSTRUAL

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Sangiuliano Intra F., Tagliabue S., Di Dio C., Marchetti A., Massaro D.
Studia Psychologica
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2018
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vol. 60
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issue 2
94 – 107
EN
Theory of Mind (ToM) is the lifespan developing ability to attribute mental states. This ability enables the individual to predict and interpret one’s own and others’ behaviour. In this respect, beliefs about one’s own capacity to attribute mental states represent a fundamental component of this construct. The present study aims to compare the unidimensional structure of the Mind-reading Belief Scale, evaluating beliefs about personal ToM skills, with an alternative two-factor model, which could better explain the latent structure of the scale outlining the relational nature of the construct through the articulation self-other. Moreover, the relations with self-construal, as a pivotal element for subjective differentiation, were also investigated. Our data support the two-factor model as a better structuring of the pool of original items. Finally, the correlations found with self-construal scales indicate that self-construal is involved in defining beliefs about one’s own meta-representational skills.
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