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  1. 2 Studia Filmoznawcze

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  1. 1 Siewierska A.

  2. 1 Surtel A.

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  1. 2 2011

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Ja jestem po prostu fantastyczny! — gwiazdorski wizerunek Shah Rukha Khana w kontekście teorii uwodzenia Jeana Baudrillarda

100%
Surtel A.
Studia Filmoznawcze
|
2011
|
vol. 32
145-157
EN
The essay I’m Just Fantastic! tries to describe the phenomenon of Shah Rukh Khan’s celebrity and his image of one of the biggest Bollywood stars with regard to seduction theory by a French philosopher Jean Baudrillard. The first chapter deals with the construction of a cinema star as a subject of collective seduction. It also refers to Indian culture and religion which give all Bollywood actors the same admiration as the one destinated for the gods. The second chapter describes one of the seduction strategies used by Shah Rukh Khan — the image of a nice boy from the neighborhood. It’s a creation based on one of his first movies, which gave him his big popularity. Second chapter explores another seduction theory: crossing own sex attributes. The third one deals with seducing power of evil, perverseness and challenge. The article’s conclusion is that there’s no way to escape from seduction because everything is always about auto-seduction.
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Budowanie marki osobistej na przykładzie aktorów z Bollywood

84%
Siewierska A.
Studia Filmoznawcze
|
2011
|
vol. 32
159-171
EN
In India actors are like gods. People trust them and look up to them. They appear in all kinds of product advertisement, commercials, TV programs and politics. The article shows that Bollywood actors can be defined as personal-brands. There are many aspects which are key to understand how a person can become a brand. At the beginning the author introduces the definition of a brand and its resemblance to product definition. Then the main functions of a brand and the difference between brand image and brand identity are shown. Strong brand is another aspect which helps to identify people with brands. Also a name is a major factor in building personal-brands. Analyzing Bollywood stars, the author proves that actors such as Amitabh Bachchan, Shah Rukh Khan or Kajol are very strong and well-build brands.
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